Are you a blogger? If you are, are you using your blog to build awareness and drive traffic to a website for an existing business or is your blog your business? Or do you simply blog as a hobby? What fascinates me lately is the number of people who start blogging in hopes of making a living solely through blogging. How do they intend on doing this? Is their blog designed to promote a product or service? Is the product or service their own or someone else’s? Is the plan to make money through Google AdSense, affiliate programs or multi-level marketing? So my question is … “Is your blog your business or do you blog to promote your business?”
Treat Your Blog as a Business
What prompted me to ask this question is an article by Tia Peterson on BizChickBlogs. Some of you may be familiar with Tia. She often comments on my articles and I can be found over on her blog adding my 2 cents. One of the reasons that Tia and I have formed a bond is that we both have similar business backgrounds and we both tend to blog with a specific purpose in mind. We both try to add value and blog about things that entrepreneurs and small business owners can find value in. Tia’s post (that got me thinking about blogging and business plans) addresses some of the challenges of blogging.
Have a Business Strategy
As I read Tia’s post, I realized that what she really was addressing related to having a business strategy. She talks about measuring improvements and charting your course. Tia and I are not alone. I know several readers who leave comments here are who very business minded and often talk about marketing tactics and business strategies. I’m pretty sure that all of these people (yes… you… I think I know who you are) have a written business plan. You have processes in place. You track your strategies and measure your results. When you identify tactics that are not producing the results that you expect, you adjust your plan accordingly.
Measure, Analyze and Regroup
To me, one of the greatest risks of working alone (like many bloggers do) is that we don’t have the checks and balances that we would have if we were working as part of a team. It’s easy to get excited over an idea that you hear about and tempting to implement a new strategy or tactic. I’m guilty of doing that too. You’ll hear about a new opportunity or a new idea that people are raving about and start considering incorporating it into your strategy.
What we need to keep in mind is the overall business plan. Just because it’s working for someone else doesn’t mean it’s a good fit for you or me. If we spend all of our time jumping on the latest bandwagon and trying the same strategies that someone else is raving about, we’re taking a huge risk. Sometimes, we need to step back and look at the plan. Even in this virtual world we’re operating in, we need to remember that the same basic business principles that would help us succeed in the brick and mortar world will help us be successful online too.
What do you think? Why do you blog? Do you have a business plan for your blog?