Is Your Email Address Part of Your Brand?

by Sherryl Perry on July 2, 2012

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Have you ever received an email from a business and noticed that it came from a personal email account? You know the ones that I’m talking about. Maybe it’s your local handyman or your nail salon. You’re expecting to see their business name but if they’re using a Gmail or an AOL account, what are they branding? Themselves? Google? AOL? Recently, I received an email from a new restaurant. I had subscribed to a newsletter that they had posted on their website – which means they have a website. So why was their email from an AOL account?

An Opportunity to Promote your Website

OK. Missed opportunity… but to make matters worse, there was absolutely no way to access their website from within their email. Nothing. No links on their images. No links in their text. That image of the pitchers of Sangria and Margaritas advertising their “Cinco de Mayo” celebration was particularly enticing but – no link. Even their signature line in the footer of their message only had a link to send then an email at AOL. Their website address was nowhere to be found.

So, even though they got this partly right by asking for my email address, they’re missing an opportunity to make it easy for me to visit their website and they’re missing an opportunity to build their brand. On the other hand, once again the big-boys (Google & AOL) are right up front in my mind thanks to (and at the expense of) the restaurant.

Free Advertising

Moral of the story is… don’t miss an opportunity to build your brand. Get your business name out there every chance you can. If you have a website, you’re paying to host it somewhere and you should have access to unlimited & free email accounts. – Accounts that will clearly and loudly advertise your domain name. AOL does it. Every time you get an email from an AOL (or Yahoo or Gmail/Google) user, they’re reinforcing their brand. So, follow the lead of the big guys and start promoting your “dot com” when you send emails out. It will help you build a professional image and brand awareness.

Set up a few email accounts for your website. So what if you’re the only employee? You can make your business look bigger than it is. Try setting up an email for customer service and maybe another for sales. You could also set one up for a specific promotion to track your results.

Fending off the Spambots

One thing to keep in mind about email addresses is that you want to protect them as much as possible from spam. Unscrupulous spammers often send “email spambots” (automated programs) crawling through the Internet to “harvest” email addresses. (There are actually businesses that sell software to do this. UGH!) The easiest way to avoid having your email addresses harvested is to use a contact form on your website. For those people who really want to email you, you can add text such as “send an email to Sherryl [at] keepupwiththeweb [dot] com” on your website. This will keep those nasty spambots from recognizing and collecting your email addresses.

But whatever you do, if you are sending business email, promote yourself and not the other guy.

What are your thoughts?  While we’re on the subject of emails, what do you use for your email client? I’ve been using Microsoft Outlook for years but I’ve been reading articles where people advocate Gmail. What do you use?

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Garry Kelsall
Twitter:
March 4, 2014 at 6:44 am

This is just so true. I cringe at the missed opportunity and the unprofessional appearance of these generic email addresses used by a business who have clearly gone to the trouble of buying a domain name. The only reason I can think of for this is because they don’t know how to integrate the management of the email account into their current practices. I appreciate this can be tricky but there’s plenty of help about and it’s easiest for those who use Gmail.
Garry Kelsall recently posted..21 new TLD domain names available nowMy Profile

Sherryl Perry
Twitter:
September 11, 2012 at 11:38 pm

Hi Alex,
Thanks for your feedback. I’m glad you enjoyed my article. Branding your email is free and easy. From a business point of view, it makes a lot of sense.
Sherryl Perry recently posted..Sitizens Online Social Game – My Top Referral Traffic SourceMy Profile

Don August 24, 2012 at 12:48 pm

Branding is such a vital factor in all businesses! It’s like the clothes we wear. It’s the first impression that we create. Come to think of it, our email addresses are front-liners in our branding, the wrapper of the gift! Advertising really begins with the email address! I will share this with my partners so that we may get on it right away! Thank you, Ms Perry!

Sherryl Perry
Twitter:
August 24, 2012 at 1:06 pm

The “wrapper of the gift” . . . I like that! Thank you Don for letting me know that you found value in my article. (. . . and please call me Sherryl 🙂 )
Sherryl Perry recently posted..How to Add the Facebook Like Box in a WordPress Text WidgetMy Profile

Emilia August 24, 2012 at 12:43 pm

There is so much truth to this article and I thank you for sharing it! Email addresses are the first thing we see when it comes to transacting for a business. Yes, it helps in advertising and giving the business or brand a boost! Thank you for this reminder! Time to get me my own address that showcases my brand! 🙂

Sherryl Perry
Twitter:
August 24, 2012 at 1:05 pm

Hi Emilia,
It’s really nice to hear that my article has motivated you to create a branded email account. I’ve found that some people will nod their head in agreement yet they continue using addresses from someone else’s domain. It’s just a missed opportunity and worth the time it takes to set up your own address. Thanks for letting me know.
Sherryl Perry recently posted..Tracking Changes to Your Website Blog and Social Media StrategyMy Profile

Adam August 24, 2012 at 1:52 am

Even my High School emails always kept some sort of professionalism to them, I think. They always contained my name and it is just a trend that I’ve kept going along throughout the years. Now, I run a site so I naturally have the whole @mysite.com extension but my personal email still outlines my name and what I do for a living.

I think your email MUST be a part of your brand. If you’re searching for any kind of success or to obtain any respect hunkylover99 @ hotmail.com isn’t likely to impress too many people, dare I suggest – right Sherryl? 😛

ADam

Sherryl Perry
Twitter:
August 24, 2012 at 12:43 pm

LOL Adam. I couldn’t agree with you more!

Aayna August 20, 2012 at 4:21 am

Firstly Sherryl, I want to say that the manner in which you write is quite effective, the entire theme of the post becomes crystal clear. The email address is in one manner the identity of the online business. It does help in promoting the website to a large number if audience. Thanks for sharing this valuable post.

Sherryl Perry
Twitter:
August 22, 2012 at 10:57 pm

Hi Aayna, Thanks so much for the feedback. I really appreciate it. I definitely agree that your email address is a part of your “identity”. Hopefully, we’ve been able to convince some people who are reading this. It’s free and relatively easy to implement at the same time!
Sherryl Perry recently posted..How to Grow Your Google+ FollowersMy Profile

balu August 18, 2012 at 3:13 am

In my opinion, you need to have email address related to your website domain, that will be unique, and also it will create a brand identity for your business.

Sherryl Perry
Twitter:
August 22, 2012 at 10:55 pm

Thanks for letting me know that you agree with me about branding your email Balu.
Sherryl Perry recently posted..Content Writing: The Most Formidable Online Marketing StrategyMy Profile

Maria
Twitter:
July 31, 2012 at 9:27 am

Using a free service like AOL or Google for business purposes comes across very bush league, I agree. If you can’t bring yourself to use a “real” branded address, you can at least make on up and use it as “sender name”. It doesn’t even have to exist. People will click “reply” anyway and it will automatically come through to your Gmail/AOL account.

Sherryl Perry
Twitter:
August 2, 2012 at 9:16 pm

Maria,
When you say “sender name”, do you mean YourCompanyName [at] gmail.com or is sender name an option with these accounts?
Sherryl Perry recently posted..Content Writing: The Most Formidable Online Marketing StrategyMy Profile

Maria
Twitter:
August 3, 2012 at 8:26 am

Hi Sherryl,

I was thinking of “yourname@youraddress.com” even though that particular account does not exist and you’re actually mailing from “yourname@aol.com”. Sorry for being confusing!:)

Sherryl Perry
Twitter:
August 3, 2012 at 1:26 pm

Thanks for clearing that up Maria. I like Lashan’s suggestion to reserve a domain name for $10 even if you don’t have immediate plans for creating a website. You could still use that domain to set up an email account. In the future, you’ll already have a domain to use.
Sherryl Perry recently posted..Content Writing: The Most Formidable Online Marketing StrategyMy Profile

Lashan W
Twitter:
July 27, 2012 at 7:47 pm

It took me years to convince one of my long term clients to get off aol and start using an email on her domain. This is such an easy thing to do, but yet a lot folks still use aol, gmail, yahoo etc for business email. Apart from branding, it also adds a lot of credibility. I am always skeptical (perhaps unfairly so) when I receive emails from companies that use a free email address. You don’t even need to have a website or hosting account. All you need is a domain which will cost you $10/year and setup Google Apps for Business which is free.
Lashan W recently posted..Small Business Social Media Marketing TipsMy Profile

Sherryl Perry
Twitter:
August 2, 2012 at 3:41 pm

Hi Lashan,
Adding credibility is a great point. I’m skeptical of emails from free accounts too. One of the things that I look at when I’m trying to decide whether or not a comment is spam, is the email address that it’s being sent from. If they obviously have a website I’m very suspicious if their email is from hotmail. That one factor alone can be what makes me determine that they’re a spammer.

Thanks for the reminder that you don’t need to have a website to have a branded domain name. Some people may not realize that.
Sherryl Perry recently posted..Content Writing: The Most Formidable Online Marketing StrategyMy Profile

Dipa July 26, 2012 at 1:08 am

Wow! never gave this a thought! What an inspirational posts like all the others which i have followed closely. Thanks for writing simple ye effective tips every single time!

Sherryl Perry
Twitter:
July 26, 2012 at 5:33 pm

Thanks for letting me know that you found my article helpful Dipa.
Sherryl Perry recently posted..5 Tips to Develop a Successful Email Marketing CampaignMy Profile

Joy July 25, 2012 at 7:45 pm

Branding is the heart and soul of any business and provides the mileage needed to keep it afloat. Acquiring a personalized email address is a wise investment since it establishes the credibility and professionalism of a business. Thanks for enlightening us all.

Sherryl Perry
Twitter:
July 25, 2012 at 9:49 pm

Hi Joy,
Thanks for letting me know that you liked my article and that you agree about branding yourself with your domain name. Since all website hosting vendors nowadays include free email accounts, it’s basically free to brand yourself with your email. (If anyone is hosting with a vendor that doesn’t include free email accounts, please let us know who it is. Thanks.)
Sherryl Perry recently posted..Top 8 White Hat SEO Tips for E-Commerce WebsitesMy Profile

airbrushaction July 25, 2012 at 5:50 am

If you want to advertise your brand then the best thing is that you must have the part of your brand linked to email. So in this way you will get the easy process to advertise your brand easily and effectively and you do not have to pay for the advertisement.

Sherryl Perry
Twitter:
July 25, 2012 at 9:44 pm

That’s a great point. Promoting your business with your domain name and a signature line containing a link to your site, contact info and links to some or all of your social media profiles is a great way to advertise for free. Thanks for mentioning that.
Sherryl Perry recently posted..5 Tips to Develop a Successful Email Marketing CampaignMy Profile

Richa July 21, 2012 at 2:34 am

Hey Sheryll
This is an important topic you have touched upon. I have my domain name on my professional mail id and it does help in promoting my website. Also it gives a sense that you are professional enough to pay attention to this aspect. Thanks for this great post.

Sherryl Perry
Twitter:
July 22, 2012 at 11:29 pm

Hi Richa,
Thanks for taking the time to weigh in on this topic. I appreciate your kind words.
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Dina Behrman
Twitter:
July 20, 2012 at 7:48 am

Interesting post – this isn’t something that I’d really thought about before, but it makes a lot of sense. I do think that having a free web-based email certainly account looks less professional than having a personalised one.
Dina Behrman recently posted..Copywriting 101 – creative newspaper copywritingMy Profile

Sherryl Perry
Twitter:
July 20, 2012 at 1:13 pm

Hi Dina,
The first thing that I noticed when I saw your comment was that your email address includes your domain name. 🙂 It’s professional and promotes your brand at the same time.
Sherryl Perry recently posted..Tracking Changes to Your Website Blog and Social Media StrategyMy Profile

Todd
Twitter:
July 16, 2012 at 8:31 pm

Sweet, thanks so much for using one of my images in this blog post 🙂 It’s an oldie, I think I made that email image back when I first started in microstock about 7 years ago.

Sherryl Perry
Twitter:
July 19, 2012 at 3:29 pm

Hi Todd,
Thanks for letting me know that you’re the creator of the image that I licensed from BigStockPhoto. I really liked it. Good graphics can really grab a website visitor’s attention.
Sherryl Perry recently posted..Does Twitter Drive Traffic to Your Website Blog?My Profile

Todd
Twitter:
July 19, 2012 at 3:39 pm

Thanks for using it 🙂 I’ve been selling stock images through bigstock for years, I think they were the first agency I ever really started with back in the day. Now Shutterstock owns them, which is also a great company to work with in the microstock industry.

Jeri
Twitter:
July 15, 2012 at 2:37 pm

My gmail address matches up with my web address and twitter handle. I thought about setting up the email account included with my website hosting, but would have been jeriwb [at] jeriwb.com. That just seemed like overkill and one more hassle, but now that I think about it, it does makes complete branding sense to go with having your domain name as your email.

Sherryl Perry
Twitter:
July 19, 2012 at 3:26 pm

Hi Jeri,
Sometimes using your name does seem a little awkward but you could create an address with “Jeri” instead of “Jeriwb”. I truly believe there’s value in getting your domain name in front of people. Even if it just sends a subliminal message, there’s value in it.
Sherryl Perry recently posted..Tips for Optimizing Photos and Graphics for Your BlogMy Profile

Geek Girl
Twitter:
July 14, 2012 at 4:34 pm

I agree. The email address is one of the ways I track back to the business sending it. If I do it, so do others. 🙂
Geek Girl recently posted..Daily RoutinesMy Profile

Sherryl Perry
Twitter:
July 14, 2012 at 4:53 pm

That’s a good point Cheryl. I think that happens more than we realize. Who would have thought that using your domain name as part of your email address could be a source of referral traffic? 🙂
Sherryl Perry recently posted..The 2012 Reader’s Choice Award for Best Marketing Strategy BlogMy Profile

George
Twitter:
July 11, 2012 at 11:35 pm

Great post. Yes, using a business email has definite advantage over a personal email address. I used to check the sender email address and if it’s one associated with a particular domain name, it feels like a genuine one. I have configured my Outlook Express client for accessing all those emails as it is very easy to manage. I’ve problem with this commentluv plugin throwing JSON request error. Please check.

Sherryl Perry
Twitter:
July 12, 2012 at 10:46 am

Hi George,
I’m glad you enjoyed my post. Sounds like you have control of your email addresses. That’s great.

Thanks for letting me know about the CommentLuv error that you’re getting. I’m not getting any errors from it. So, I’m not sure exactly how to correct it. I did delete the cache on the server. If you continue to encounter an error, t’s possible that deleting the cache on your computer could possibly help too. If you continue to get it, would you please let me know and tell me what you’re using for an Internet browser too? Thanks.
Sherryl Perry recently posted..The 2012 Reader’s Choice Award for Best Marketing Strategy BlogMy Profile

George
Twitter:
July 12, 2012 at 11:17 pm

I checked the CommentLuv plugin and my recent posts are visible now. Thanks.

Sarah Mills July 10, 2012 at 2:43 am

This is very good info. My only comment would be that your email address is in-fact part of your branding and should be thought of as such. Your email address should coordinate with your website and company name otherwise it will indicate to confusion. Many times people see your website and just assume your email address is @companyname.com. If you are using free mail like Gmail, Yahoo Mail then certainly it will give a bad effect to the readers. It also can create a perception of being unprofessional if you have an email address that doesn’t match your business. As much as you hope people don’t do it.

Sherryl Perry
Twitter:
July 10, 2012 at 10:42 pm

Great points Sarah. We’re definitely in agreement about your email being part of your brand. You bring up a good point about it coordinating with your website and company name. When I read your comment, I got a mental picture of company letterhead with a Gmail account printed on it.. 🙂
Sherryl Perry recently posted..Do you Brand Yourself, Your Company, or Your Product on Social Media Sites?My Profile

Evy July 8, 2012 at 1:38 pm

So true and it’s so easy to make your email come from your own dot com. Godaddy and other webhosts have it within their services. The main domain on your account has an email box attached to it for free. I noticed that when I started sending out emails from this address I would get so many more replies to my questions to different companies. When I sent emails from my student’s account they wouldn’t even give me quotes for services that I wanted to buy!

Sherryl Perry
Twitter:
July 10, 2012 at 10:37 pm

Thanks for sharing your experience with emails Evy. I’m surprised that a company would dismiss your requests for quotes from your student account. That doesn’t make sense from a business point of view.

I don’t know of any website host that doesn’t offer free email accounts with hosting. I do chuckle when I see “unlimited” or 100+ email accounts. Who could possibly manage that many other than a company with 50+ employees. In that case, they would most likely have their own email servers.
Sherryl Perry recently posted..Tips to Organize & Manage Your Documents and EmailMy Profile

Edward July 7, 2012 at 8:38 pm

Pretty nice list of guides. This will really help about how my email marketing acheived success, thanks for sharing around.

The good part should you have a brand in your email is any time you do an email campaign it can be most trusted than various other free email accounts. We’ve done this before and I managed to get more replies in our email brand.

Sherryl Perry
Twitter:
July 10, 2012 at 10:33 pm

Hi Edward,
Thanks for sharing your personal experience with us. I have never tested the difference between using a branded email account and a generic one. It’s good to have your feedback.
Sherryl Perry recently posted..SEO Should Be A Habit Not A HeadacheMy Profile

Coleman 8 July 7, 2012 at 2:16 pm

Have a good word to start the email address in the domain, whether admin @, support @, info @, this is a common and people can figure it out for the wrong use. that’s why I do not want to use it.

Sherryl Perry
Twitter:
July 10, 2012 at 10:31 pm

Coleman, I like to use my name in my email address because it makes it personal but I also don’t mind having email addresses like support. I’ve never heard before that using an email address with one of those terms would make it easier to compromise it.
Sherryl Perry recently posted..The Powerful WordPress Text WidgetMy Profile

Bryan Harnois July 7, 2012 at 1:22 pm

A very informative article and lots of really honest and forthright comments made! This certainly got me thinking a lot about this issue so thanks a lot for posting!

Sherryl Perry
Twitter:
July 10, 2012 at 10:29 pm

Bryan,
Thanks for letting me know that you found my article informative and that you’re enjoying the comments. I value the time that it takes for readers to share here in the comment section. It can make for interesting reading and truly adds value to my blog.
Sherryl Perry recently posted..Utilizing Social Media to Build Brand Awareness and AuthorityMy Profile

Ray July 7, 2012 at 4:57 am

I used to be good about using an email at my domain. I just got tired of logging into my hosting control panel and webmail checker. I know you can set them up in an email client or other, but I forget to switch it to my domain name. So I end up sending with a personal address by accident. I use a support ticket system for a lot of my email, which sends as my domain name. I still can’t kick the habit of using my personal email though. I do know a few professionals or semi-professionals that I correspond with by personal email though.
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Sherryl Perry
Twitter:
July 7, 2012 at 11:57 am

Hi Ray,
I understand what you mean about accidentally using a personal email address instead of your business address but it does become a habit. 🙂 I have more than one business email which makes it even more confusing. Sometimes, I’ll forget which email address a client is used to seeing. Since all of my emails are organized in separate folders for each client, I often will open an email that they’ve sent to me and hit the reply button. That way, their address populates and it defaults to the proper account. It also helps because I can see the style that I use when I write to them. (With some clients, I’m very casual and with others, I always include my signature line.)
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Susan Cooper
Twitter:
July 6, 2012 at 5:08 pm

I agree. I have my logo, website, Tweeter ID and Facebook page on my email signature. It is a small billboard for my website and it costs nothing to do. Any time you can send, communicate or make an impression it increases your visibility and brand awareness. I currently use Google but I will soon move over to my email address attached to my domain name.
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Sherryl Perry
Twitter:
July 6, 2012 at 8:15 pm

Hi Susan,
Great advice on using your email signature as a billboard! It’s good to hear that you plan on moving your email to your domain name too. Thanks for dropping by and joining the conversation. It’s great to hear what everyone is doing with their email addresses and signature lines.
Sherryl Perry recently posted..Utilizing Social Media to Build Brand Awareness and AuthorityMy Profile

Michelle
Twitter:
July 6, 2012 at 4:51 am

Very interesting article, i really enjoyed reading all about it and learning more about what i should do, thank you for sharing this information.

Sherryl Perry
Twitter:
July 6, 2012 at 2:31 pm

Hi Michelle,
Thanks for letting me know you found my article interesting. I followed your link to your infographic. I had no idea that 13 million blog posts have the term SEO in the title. That’s amazing to me.
Sherryl Perry recently posted..Do you Brand Yourself, Your Company, or Your Product on Social Media Sites?My Profile

Carrie
Twitter:
July 5, 2012 at 11:31 am

Interesting and well-written post. I am very much amazed by the effects of email addresses. Before I thought about these addresses as any other email accounts and sometimes I was even annoyed because I have to keep adding accounts in order to log in and check various emails I received from different companies and organizations. I never knew email addresses could be use as a way to brand a company, and it’s completely free! This post offers some really helpful tips, especially since I want to open up my company someday. One quick question though, what do you exactly mean by harvesting emails? What can people get from spamming? I just think they are annoying but do your personal information get released if others keep spamming you?

Sherryl Perry
Twitter:
July 5, 2012 at 10:10 pm

Hi Carrie,
There are companies that use software to crawl the web looking for email accounts. (That’s referred to as harvesting.) In turn, they sell the email addresses to businesses that use them to spam people. In some cases, the company that uses the software uses the email addresses themselves. It can be annoying or it can be a major issue resulting in lost productivity.

One of my email addresses was recently compromised and on an average business day, I was dealing with close to 1,000 spam emails to that account. For business reasons, I chose to not delete that account. Instead, I replaced my anti-virus software with one that had better spam controls. Still, it is costing me time to manage the spam folder and as someone else here mentioned, there’s always the risk of a legitimate email from a potential client getting caught. Harvesting emails must be profitable in itself.
Sherryl Perry recently posted..Is Your Email Address Part of Your Brand?My Profile

Carrie
Twitter:
July 6, 2012 at 12:16 pm

Thank you for your reply and your informative explanation. It’s been very helpful and greatly appreciated!
I agree that spamming must be profitable in some ways, otherwise companies won’t do it at all. I am guessting that maybe some companies believe that sending emails to a vast majority of people help to promote their businesses. But people don’t generally read spam do they? And I think that people get quite annoyed when they get spammed. Wouldn’t that create a negative impact on the companies themselves and deviate them from their original intent of sending spam emails? Furthermore, whatever websites or tools or softwares these spammers use, isn’t it technically illegal to obtain other people’s personal information without their knowing or their consent?

Sherryl Perry
Twitter:
July 6, 2012 at 2:47 pm

Carrie,
I certainly agree with you. You got me wondering how profitable it still is (not as much according to several articles) and which countries harbor the most spammers. The answer to the last one surprised me. I know the U.S. has very weak laws in affect but I was surprised to find that we’re in the #1 spot for “The 10 Worst Spam Countries”. Anyone who is interested can check out the list here: http://www.spamhaus.org/statistics/countries/

Carrie
Twitter:
July 9, 2012 at 12:21 pm

Hi Sherryl,
I’m certainly not surprised that U.S., China, Russia, and UK are on the list, since these countries have a pretty large population of web-surfers. I was a bit surprised by Brazil, Ukraine, and Turkey since I don’t really hear about them in the news. Moreover, these three countries actually have a greater number of spammers than developed countries such as Japan and Germany, that’s where it shocked me. I guess you can’t really judge a country, or anything in general by their outer appearance. Thank you for the link. I guess you learn something new everyday!

Sherryl Perry
Twitter:
July 10, 2012 at 11:22 pm

You’re welcome Carrie. I’m glad that your comment motivated me to search for an answer! 🙂

Tatjana July 5, 2012 at 11:07 am

I agree it, it can make a brand ‘cheaper’ if I can see that they have only free email addresses like yahoo and aol mails. It looks much more professional, if they have their domain name in their email addresses integrated. I really like your point on this free way of advertising, I just cannot understand why people don’t use this nice and easy opportunity to promote their brand/website.

Sherryl Perry
Twitter:
July 5, 2012 at 12:03 pm

Hi Tatjana,
I totally agree with you. It does look more professional. I think sometimes people aren’t looking at the total picture from a branding perspective. Hopefully, anyone who is reading this thread will be convinced by the sheer number of people who believe that it’s an important part of your brand/image.

Thanks for taking the time to join the conversation!
Sherryl Perry recently posted..4 Simple Steps to Building Your Brand OnlineMy Profile

Anton Koekemoer
Twitter:
July 5, 2012 at 4:52 am

Hi Sherryl,

Great post! The importance of having your brand (especially when your brand is one of your keywords you are trying to rate for) name or personal persona in your email address is very important in creating authoritative image around the name. When receiving a mail from easily recognizable email address then it’s that much easier putting authority (once you have it) as to get a higher or quicker attention from the user.

And yes – By all means. The spam bots using your email and putting it on lists sold to dodgy marketers are a real pain to receive – especially when you don’t have time to browse through a junk mail folder containing hundreds of emails. As you are sure to know – every now and then an email lands in your junk mail folder and can mean a lost in Business or a unhappy customer.

Sherryl Perry
Twitter:
July 5, 2012 at 12:00 pm

Hi Anton,
Thanks so much for mentioning the word “authoritative”. There is so much competition these days that building trust and the image of being the go-to person for a product or service is an integral part of being successful. Having your domain name as part of your email address may seem trivial to some but it is definitely part of the bigger picture.

Spam is such a time waster. I’m pretty happy with the spam filter that I’m using now but you never know, I could have missed working with a potential customer because of it. I once found an email in my junk folder to an email address that I had not used actively for a couple of years. Although I was not longer marketing what that person was inquiring about, I was able to help them in another way and he has been a client of mine now for over two years. You never know when an opportunity is going to present itself.
Sherryl Perry recently posted..Is Your Email Address Part of Your Brand?My Profile

Sherryl Perry
Twitter:
July 4, 2012 at 1:08 pm

Thanks Bindi. I appreciate tweets! 🙂
Sherryl Perry recently posted..4 Simple Steps to Building Your Brand OnlineMy Profile

Centrelink July 4, 2012 at 7:55 am

Pretty nice set of guides. This will really help on how my email marketing become successful, thanks for sharing over.

The good part if you have a brand in your email is that when you do an email campaign it is most trusted than other free email accounts. I have done this before and I got more replies in my email brand.

Sherryl Perry
Twitter:
July 4, 2012 at 1:10 pm

Agreed! Why miss an opportunity to build awareness of your URL? Even if it just sends a subliminal message, it’s easy to set up and use an email account for your domain. Plus, it’s free.
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Sandip
Twitter:
July 3, 2012 at 6:14 am

This is such as hugely important point. It’s the worst when you see a car / van with a free (gmail / yahoo) email address plastered across the side. It would look so much better if they invested $10 in a domain! Really feeling you here

As for email client, I use Gmail. It’s fast, easily syncs with iPhone and has you can add on a whole load of apps through Gmail labs (canned responses is awesome). I found outlook a little less user-friendly

Sherryl Perry
Twitter:
July 3, 2012 at 11:38 am

Wow! I’m not sure I’ve noticed that scenario before. That’s really unfortunate. Hopefully, people will start to become more aware of the branding opportunity of their email address. We need to get the word out!

Gmail certainly does have their fan base. One of my clients has an email address for her domain but every time she travels abroad to places with limited Internet access, she forwards it to her Gmail account.

As for me, I’ve been using Outlook for probably close to 20 years. It’s second nature to me. I really would miss a lot of the functionality of it if I moved to another client and couldn’t accomplish the same things.
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Sandip
Twitter:
July 3, 2012 at 11:43 am

20 years! Wow!

Well in that case, stick with Outlook. You probably know how to use it a lot better than I do!

Jamie Alexander
Twitter:
July 2, 2012 at 11:18 pm

I just direct all my emails to a Gmail account and I have it set up so emails I send out have my company address.
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Ivin
Twitter:
July 3, 2012 at 5:26 am

That’s smart. I have it the other way around. My Gmail address goes to my personally branded email. And I can manage everything from there. Spam really is a pain though, in the last two years I have changed my primary email 3 times.

Sherryl Perry
Twitter:
July 3, 2012 at 11:32 am

I was chatting with Meghan about using folders in Gmail. Do either of you know if that’s possible? In Outlook, I’m managing multiple accounts and I have more email folders set up than you probably would imagine.

Spam got so bad for me, I seriouslyconsidered changing my primary account for this blog. After switching to BitDefender anti-spam software, it’s under control. I still get some spam but it’s automatically diverted to my spam folder. The filters are really good on this software. So, for now, I probably should be fairly content with my email client. I need to think on this one.
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Ivin
Twitter:
July 3, 2012 at 12:16 pm

Hello Sheryl. Google uses Labels. I don’t want to spam (just for information), here is Google’s own guide:

http://support.google.com/mail/bin/answer.py?hl=en&answer=10708

I personally wouldn’t use any spam filter, because it’s likened to Akismet, which sometimes let’s good stuff through. I want to see the latest offers and affiliate promotions. It’s the ‘your paypal account has been limited’ and ‘Your inheritance form Barrister so-and-so’ that I don’t want. I think you can nuke them by email and topic? Not sure 🙂

Sherryl Perry
Twitter:
July 4, 2012 at 1:21 pm

Hi Ivin,
Labels? I didn’t know that and would never have associated labels with folders. Thanks for the info and the link!

This is a great discussion and should help other people as well as me. (So far, I’m leaning towards sticking with Outlook because I’m so familiar with it.)

Roberta Budvietas,
Twitter:
July 2, 2012 at 6:45 pm

One challenge sometimes is when you run more than one website. Which email do you use. And that is one advantage of using a mail program like MailChimp and Aweber etc. It can send very professionally from your allocated url website.
And I have friends who use google with their domain in the address rather than just google. It is about being creative

Sherryl Perry
Twitter:
July 3, 2012 at 11:22 am

That’s a great point Roberta. At one point, I was managing about 40 different email addresses in Outlook. I’m probably down to actively using about 10 now. As long as I’m replying, it’s really easy to manage them. It’s when I’m creating a new email that I need to conscious of which account I want to send it from. Choosing a good mail program is so important.
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Susan Oakes
Twitter:
July 2, 2012 at 5:41 pm

Hi Sherryl,

I am surprised that people still use a gmail account for emails. I include my domain, twitter and LinkedIn but only as linked text. The main reason is I have found Outlook sometimes blocks images and means you can’t see the images.
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Sherryl Perry
Twitter:
July 3, 2012 at 10:53 am

Hi Susan,
It is surprising but there still are quite a few people who do this. I think part of the problem is that some people are leery that it’s going to take a lot of time to manage multiple email accounts or they simple don’t want to have to log onto a second place. They may not realize that with the proper email client, it’s relatively easy to manage multiple email accounts.

Jeannette Paladino blogging, branding
Twitter:
July 2, 2012 at 1:22 pm

Sherryl — thanks for starting this discussion. It does surprise me when I see a business use AOL or gmail for email instead of their own domain name. Keyuri, thanks for the video which was very instructive. I’m use an iMac and use the Mail program. I will hop on these tips to see how I can enhance my email signature. Thanks, everyone, for all the good ideas!
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Sherryl Perry
Twitter:
July 2, 2012 at 1:42 pm

Hi Jeannette, I really enjoyed the video that Keyuri linked to. Now, I have to make the time to incorporate Naoma’s tips. I really should find Naoma and follow her too. I bet she has some other great information to share with us.
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Dave Lucas
Twitter:
July 2, 2012 at 12:53 pm

The spambots are a step ahead – they’ve figured out how to read those [at] email addresses!

Sherryl Perry
Twitter:
July 2, 2012 at 1:40 pm

That is true Dave. I originally posted this article in 2010. (I thought I had added that in the post but obviously I didn’t.) Since it’s the 4th of July “weekend” for me, I decided to brush this post off, update it (a little) and use it again. As I got up this morning, it occurred to me that I should have changed that paragraph. Thanks for keeping me on my toes! 🙂
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Catarina
Twitter:
July 2, 2012 at 11:37 am

Agree with you completely Sherryl. When a company use gmail or something similar I get the feeling something’s wrong with it. Honestly if it’s not a restaurant I know or something similar I would just delete the email. It gives the impression they are not serious. Unfortunately there are a lot of dodgy people out there wanting to get money for nothing. They usually use gmail:-)

If I used my blog for business I would have done all you are suggesting.

Checked with my host and yes I have free email for catarinasworld.com – just not sure what I should do with it? Any ideas?
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Sherryl Perry
Twitter:
July 2, 2012 at 1:03 pm

Catarina,
That’s an interesting question. You say that you don’t use your blog for your business. Are you building a brand for your business or are you the brand? If that’s the case, you may want to consider reserving your name (as a dot com) and setting up an email address there. You wouldn’t have to build a website for that domain. You could simply set up a 301 redirect to your CatarinasWorld.com website. Then, you could use your CatarinaAlexon.com email address for your professional emails. (Personally, I would add the CatarinasWorld.com URL in the signature line for that email account.).

Your blog represents you well as “an International Businesswoman and Writer”. In addition to being a portfolio of sorts for your writing skills, it could also result in driving more traffic to your blog.
Sherryl Perry recently posted..Do you Brand Yourself, Your Company, or Your Product on Social Media Sites?My Profile

Catarina
Twitter:
July 2, 2012 at 1:47 pm

My blog is just personal branding. The photo from Riyadh to show how international I am and so forth.

Maybe I should try using the catarinasworld.com email address for fun:-) Could install it in Windows mail, couldn’t I? If nothing else I could use it for my blog.

To use my name as an email address is far too pretentious for Sweden, unfortunately. But it’s a good idea for the rest of the world.
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Sherryl Perry
Twitter:
July 4, 2012 at 1:18 pm

Hi Catarina,
I think setting up and using that email for your blog would be a good idea. That’s interesting that using your name would be looked upon as pretentious in Sweden. Here in the U.S., it’s fairly common and expected to brand ourselves. I even include my name in the title of my blog to help with SEO. I have yet to create the website for the dot com I own for my name though and that is simply because I have not made it the priority that it deserves. Some day soon, I will get to it.

Susan Silver
Twitter:
July 2, 2012 at 11:15 am

Amen. I have converted many people through the use of my essenceofbeing.me email address. It isn’t related to my website, but a remnant of one of my former blogs. I’ve kept it for its uniqueness. It really gets people interested in learning more about me. Great for reaching out to potential clients.

Sherryl Perry
Twitter:
July 2, 2012 at 12:21 pm

Hi Susan,
Thanks for sharing how you use email to drive traffic to that website. It’s subtle but having the URL in your email address definitely reminds people that you do have it.
Sherryl Perry recently posted..Is Your Email Address Part of Your Brand?My Profile

Keyuri Joshi
Twitter:
July 2, 2012 at 10:38 am

This is such a simple yet powerful idea. Every single business email should have links. Here is one of my favorite videos on how to add link icons to your email signature (for outlook) youtube.com/watch?v=hz4EBW8H-cU

Sherryl Perry
Twitter:
July 2, 2012 at 12:16 pm

That is a great video tutorial Keyuri! Thanks so much for sharing. I love Naoma’s signature line with the social media buttons that are linked to her profiles. That is a great idea. Including her photo is a nice touch too. Viewing that makes me realize that I really need to spiff my signature line up!

Even though Naoma is using Outlook in her example, what she has done can be recreated using other email clients as well. I endorse Keyuri’s recommendation to watch this.
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Chris Jennings
Twitter:
July 2, 2012 at 10:26 am

The good thing w/a google email is that IF you have your own domain name and you use gmail you can set up gmail to filter ALL of your mail to go DIRECTLY into gmail and you can send right from gmail w/out leaving using your domain credentials. That’s what I do

Chris
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Sherryl Perry
Twitter:
July 2, 2012 at 12:04 pm

Thanks for the info about Gmail Chris. Now, I remember that was one of the pros that I heard about using it. I just replied to Meghan that I probably should stick with Outlook. I really like the folders to organize my email. I can probably do that with Gmail too. I have email addresses for multiple domains. I should probably experiment with one or two to try it out.
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Meghan
Twitter:
July 2, 2012 at 10:06 am

I love personalizing my email signature! Not only do I get to promote my company’s website and blog, but I get to let people know that I’m not a random person–I’m a young professional making a difference in the world. I also include my company phone number in my signature because I know some people prefer verbal communication, especially if there’s a timely issue.

We use Microsoft Office in my office and I really like it. You can use shortcuts (Ctrl + N for a new email, or Delete to delete an email), and I don’t think you can with Gmail. I can also schedule meetings and reminders with co-workers and have pop-ups to remind me.

Sherryl Perry
Twitter:
July 2, 2012 at 11:51 am

Hi Meghan,
Thanks for the tips about email signatures! I hadn’t even mentioned those. I include my tag-line and my Twitter ID too. It is definitely. (Maybe you and some others can help me convince a few people that it’s a great opportunity to brand yourself.)

I think I would be lost without MS Office. Now that I’m thinking more seriously about it, what would I do with all my folders? I really depend upon Outlook and may be a little addicted to it. 🙂
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Meghan
Twitter:
July 2, 2012 at 1:04 pm

Oh boy, I didn’t even think about the folders! I have a personal Gmail account and haven’t found a way to filter incoming emails into folders like I do with MS Outlook. And I’m right there with you when it comes to being addicted–I make folders for everything!

Ryan June 3, 2012 at 5:10 am

Funny, I was just thinking about this. I see sites all of the time where they have branding everywhere, a professional logo, full domain — and the contact us email points to Yahoo Mail. Doh! Something that is so simple to setup can portray such little professionalism… Thanks for the reminder, I’m going to go bug some clients about this!

Sherryl Perry
Twitter:
July 2, 2012 at 11:46 am

Good luck bugging them Ryan. It really is for their own good. (I have a feeling that a client or two of mine may change their mind too after reading this post.) I have one client who is a commercial fisherman. (He farms Taylor Bay scallops which are a sort of a delicacy.) He at least has moved from an AOL account to Gmail but in his eyes, he’s making huge technological strides by having a website (which a family member convinced him of) and answering any emails at all. 🙂
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Ana
Twitter:
March 26, 2012 at 7:16 pm

Definitely makes sense, Sherryl. I have my @trafficgenerationcafe.com account, but I am yet to make it a primary one.
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Sherryl Perry
Twitter:
March 28, 2012 at 3:51 pm

You’ve done such an excellent job branding yourself Ana. I think including your domain in your email would be just one more way of branding yourself.
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