Lately, I’ve noticed that a lot of people are referring to themselves as “marketers”. This term is showing up all the time in tweets, blog posts, comments and in social media profiles. Whereas I used to read a lot about “marketing”, the trend these days seems to be to use the term marketers. Have you noticed it? Have you wondered what the buzz is all about?
What is a Marketer?
My interest was piqued because when I think of the word marketer, I think of someone who is selling something. The term evokes different images in my mind than the term marketing consultant which causes me to picture someone with a marketing degree and a successful consulting business. On the other hand, the term marketer is a lot more general to me.
I did a quick search online to see what was out there for a definition of marketer and I found this on thefreedictionary.com:
Isn’t the person who stands on the median strip of a busy intersection hawking newspapers or flowers a marketer? They’re selling something. How long have people been referring to themselves as marketers online? Is this a keyword that I should be using in a blog title? (Well, I just did. 🙂 )
Which Keywords do You Optimize for? (Marketer, Marketing or both?)
I receive newsletters and news feed summaries daily. A quick scan of the titles gives a snapshot of how many articles have the keyword marketer in their title. There are articles on “search marketers” and “Internet marketers” and “MLM marketers”.
Recently, there seems to be a lot SEO around the term marketer versus marketing. Why? Are you searching for a marketer? Are you seeking help on being a marketer or are you searching for someone to market your product? Are you a marketer? Are the two words becoming interchangeable?
A Quick Keyword Analysis:
After doing a quick search (using the Google keyword research tool), I found that global monthly searches on the keyword marketing was approximately 30,400,000. The keyword phrases for Internet marketing, email marketing, affiliate marketing and MLM marketing resulted in 1,220,000, 673,000, 301,100 and 110,000 searches. That’s a lot of searches with a lot of competition.
When I ran the same searches again substituting the term marketer for marketing, I came up with a completely different set of results. According to Google, the global monthly searches on the keyword marketer are about 246,000. The keyword phrases for Internet marketer, email marketer, affiliate marketer and MLM marketing resulted in 27,100, 22,200, 8,100 and 170 searches.
Which keywords do you think you would have the best chance of showing up for in the search engine results? Could this be a reason why the term marketer has become so popular recently?
Could Keyword Research Help You Appear Higher in the Search Results?
The examples that I’ve used in this article obviously relate to marketers and marketing but anyone could execute a similar exercise for keywords in their niche. Would your organic search traffic be improved by some keyword research? Which words are you optimizing your social media profiles and website for? Do you target long-tail-keywords at all? (Long tail keywords generally refer to phrases that contain three to five keywords.)
As for the term marketer, (if you write about marketing), is that a term that you currently use or have thought about incorporating into your SEO (Search Engine Optimization)?
No one should ever risk being penalized by Google for using keywords that aren’t relevant to your content. Even worse, you’d be risking alienating your readers. We all recognize the importance of providing good quality content. What are your thoughts? I am really curious to hear what you have to say.