Marketer vs Marketing: What Difference Does a Keyword Make?

Keyword Research Helps Improve your SEO
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Lately, I’ve noticed that a lot of people are referring to themselves as “marketers”. This term is showing up all the time in tweets, blog posts, comments and in social media profiles. Whereas I used to read a lot about “marketing”, the trend these days seems to be to use the term marketers. Have you noticed it? Have you wondered what the buzz is all about?

What is a Marketer?

My interest was piqued because when I think of the word marketer, I think of someone who is selling something. The term evokes different images in my mind than the term marketing consultant which causes me to picture someone with a marketing degree and a successful consulting business. On the other hand, the term marketer is a lot more general to me.

I did a quick search online to see what was out there for a definition of marketer and I found this on thefreedictionary.com:

Definition of the Term Marketer
Online Definition of the Term “Marketer”

Isn’t the person who stands on the median strip of a busy intersection hawking newspapers or flowers a marketer? They’re selling something. How long have people been referring to themselves as marketers online? Is this a keyword that I should be using in a blog title? (Well, I just did. 🙂 )

Which Keywords do You Optimize for? (Marketer, Marketing or both?)

I receive newsletters and news feed summaries daily. A quick scan of the titles gives a snapshot of how many articles have the keyword marketer in their title. There are articles on “search marketers” and “Internet marketers” and “MLM marketers”.

Recently, there seems to be a lot SEO around the term marketer versus marketing. Why? Are you searching for a marketer? Are you seeking help on being a marketer or are you searching for someone to market your product? Are you a marketer? Are the two words becoming interchangeable?

A Quick Keyword Analysis:

After doing a quick search (using the Google keyword research tool), I found that global monthly searches on the keyword marketing was approximately 30,400,000. The keyword phrases for Internet marketing, email marketing, affiliate marketing and MLM marketing resulted in 1,220,000, 673,000, 301,100 and 110,000 searches. That’s a lot of searches with a lot of competition.

Research Results for the Keyword Marketer
Research Results for the Keyword Marketer

When I ran the same searches again substituting the term marketer for marketing, I came up with a completely different set of results. According to Google, the global monthly searches on the keyword marketer are about 246,000. The keyword phrases for Internet marketer, email marketer, affiliate marketer and MLM marketing resulted in 27,100, 22,200, 8,100 and 170 searches.

Research Results for the Keyword Marketer

Which keywords do you think you would have the best chance of showing up for in the search engine results? Could this be a reason why the term marketer has become so popular recently?

Could Keyword Research Help You Appear Higher in the Search Results?

The examples that I’ve used in this article obviously relate to marketers and marketing but anyone could execute a similar exercise for keywords in their niche. Would your organic search traffic be improved by some keyword research? Which words are you optimizing your social media profiles and website for? Do you target long-tail-keywords at all? (Long tail keywords generally refer to phrases that contain three to five keywords.)

As for the term marketer, (if you write about marketing), is that a term that you currently use or have thought about incorporating into your SEO (Search Engine Optimization)?

No one should ever risk being penalized by Google for using keywords that aren’t relevant to your content. Even worse, you’d be risking alienating your readers. We all recognize the importance of providing good quality content. What are your thoughts?  I am really curious to hear what you have to say.

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Author: Sherryl Perry

Welcome! If you're looking for help building an Internet presence that fits your needs and works for you, you're in the right place. I blog common sense articles about WordPress, social media and SEO. My goal is to help small business owners and entrepreneurs understand their core business. Together, we can develop and implement business strategies that make sense to you.

81 thoughts on “Marketer vs Marketing: What Difference Does a Keyword Make?”

  1. The long in long tail doesn’t refer to the length of the search term but the frequency of searches.

    A long tail term could have one or two words if it is rarely typed into Google – ‘Trump witticisms’ perhaps.

    @Edd – I didn’t know that’s where Compare the Meerkat got its name. Interesting!
    Bobby recently posted..The Best Value Petroleum Engineering SchoolsMy Profile

    1. Hi Bobby,
      Great example of a two-word long tail search! It’s definitely more of the intention (targeting a niche demographics rather than mass audiences) that defines long term search.

      That was an interesting story from Edd. I don’t remember the “Compare the Meerkat” campaign though.

      Thanks so much for dropping by and taking the time to add to the conversation.
      Sherryl Perry recently posted..Case Study: Consolidating Multiple Websites Into OneMy Profile

  2. Hi Sherryl 😀
    This is a great post! I agree that marketing sounds more sophisticated and educated, and marketer is more like people who sell candies or juice or other stuff at a carnival. I like the two pictures of the Google keyword analysis you put up there, it’s very eye-opening. But could you explain to me what the level of competition means? (“High”, “Medium”, “Low”) I was getting confused about that. Like, if the level says “High”, does it mean it’s harder for a website to move up in a search engine? Do the global searches account for any of this?

    1. Keyword competition measures how difficult it will be to rank for a particular keyword. Keyword phrases with “low” competition are easier to rank in. You can also target keyword phrases (often referred to as “long-tail” keywords). For example, if you were advertising a restaurant, you may choose to bid on the phrase “Boston Italian restaurant”.

      The global search data is relevant if you’re targeting customers internationally.
      Sherryl Perry recently posted..4 Simple Steps to Building Your Brand OnlineMy Profile

      1. Thank you for your reply Sherryl! It’s been very useful.
        So basically, according to the graph (and your explanation), if a company decides to choose “marketer” as its keyword, then it would be easier for them to jump up in search engines and thus getting more traffic for their site right?

        1. That appears to be the strategy that they’re using. There’s less competition for the term, so there’s a better chance of ranking higher for it.

  3. Hi Sherryl,

    I think it’s very likely that marketer is being interchanged with marketing due to competition and SEO reasons. Given your numbers, it’s likely many people view the term marketing as way out of reach, but marketer seems much more attainable. To me, a marketer is just someone who does marketing…any kind of marketing.

    People will often interchange words like this for SEO reasons even if they have to “fudge a little”. Another reason a good thesaurus is handy when doing keyword research.

  4. According to me,the word marketer tells the way about selling and promoting a product and services.when your are going to sell product online,you should know about keyword research.because good keyword research is the way to improve product promotion.optimize which keyword is suitable for marketer and it’s true good keyword research will definately improve your website visibility in a search engine.

    1. Hi John,
      First, I need to apologize for not replying to your comment sooner. (Sometimes, I miss comments when they come in.) I agree with you that good keyword research can definitely help get your products found online. It’s important to know how your target customer is searching for. Thanks for taking the time to join the conversation.
      Sherryl Perry recently posted..SEO Should Be A Habit Not A HeadacheMy Profile

  5. A well put together post ( with evidence) about keywords and how important they are and I had to Laugh ( just a teeny bit) with your brilliant use of marketer vs marketing to make a very good point.
    Many people are so caught up in writing content, creating titles that it is easy to forget about the research aspect to blogging and worse are those people who without thought put in long titles thinking that is what they are supposed to do.

    Even with all the changes that are occuring in Google and their wonderful algorithms there are a couple of easy tricks a person can do and I call it lazy man’s way of approaching keyword research for a persons blog.

    1. Keep titles short (between 50 – 60 characters). Your post will rank higher for example because it has 58 characters ( I counted them…lol) I noted something else by the way and that is when I have a number of tabs up what I see ( and what Google will see) is “Marketer vs Marketing” and if people are searching these terms, then they are going to find you a lot faster. When creating a title, keeping this in mind will go a long way in helping to choose a title #justsaying

    2. My lazy way of researching a title is by doing a Google search on what I feel a good title will be to see what other people are searching for and then I fine tune it. The aim is to have my title reach the eyes of the person looking for information on a topic then I look at Google Insights to see what the patterns are in terms of search patterns, categories etc. This can prove very useful not only for writing, but also for using social media more effectivley.

    Now I know this is not indepth, but for the everyday person who is blogging, I have found this to be very workable. If I was writing a business or a corporate style blog then doing deep keyword mining plus using such tools as Google insights would be added to the list.

    Well that is my take on the approach to keyword research at least for titles.

    Have you ever used Google Insights? To be honest it is kind of fun to use and boy can you learn a lot!

    1. Hi Diane,
      Thanks so much for taking the time to add your thoughts to the conversation! I sort of grinned to myself too when I came up with this title. Since I used the terms marketer and marketing in this post, I figured Google couldn’t take offense by the fact that my topic is not actually directly related to marketing at all.

      I have used Google Insights in the past but I honestly haven’t recently. My lazy way of researching titles lately ahs been to keep an eye on what catches my attention on sites like BizSugar, Blog Interact, Blokube and Blog Engage. Then, I try to work in a couple of the keywords or tags that I’ve identified and go from there.
      Sherryl Perry recently posted..Do you Brand Yourself, Your Company, or Your Product on Social Media Sites?My Profile

  6. Hi Sherryl,
    Good move targeting the word marketer. As you know, I enjoy using research data. It is very helpful.

  7. Thank you for sharing this amazing post, I have always thought what is the big deal with keywords and how it actually worked, but from reading your helpful post I am starting to understand so now I am sure that this will help me a lot. Thank you.

    1. You’re welcome Andrew. I’m glad you found my article helpful. To be honest with you, I did not sit down to write a post on keywords the day that I wrote this. I had just sat down to my inbox and the number of posts that I saw that pertained to the word “marketer” hit me. After a little research, it became obvious what was happening here. So, I thought I’d share my insights with the readers of my blog. It does make you think about new opportunities for optimizing keywords. Thanks for taking the time to comment.
      Sherryl Perry recently posted..Are Your Website Visitors Sticking Around Or Bailing Out?My Profile

  8. Using a proper keyword is important but what is more important is how good one is in marketing skills!
    Marketer or Marketing making use of any one does not has much impact,,what matters is how presentable a person is!
    🙂

  9. Great assessment! A certain keyword still have an impact on the results of your marketing strategy. Thanks for being so generous and sharing this information 🙂

  10. This is very interesting. There is lots of misinformation out there, and its important to spread the truth! Spin doctors that throw numbers at clients, especially numbers that are innacurate, are very bad for business, and for the reputation of the SEO Community.

  11. Excellent post!

    Keyword research is critical to ranking in the search engines. Sometimes it could be the difference in using an “s” or an “ed” at the end of a word, so to do different keyword researches on several variations is always a good idea.

    Thanks for the tips,

    Earl

  12. Great share and excellent explanation! We actually don’t use the term “marketer” too often here in the office. I’m going to start keeping a tally each week…I bet it will be less than a handful!

    1. Hi Abe. I think using the term “marketer” as a strategy to drive traffic through that keyword may have merit. I realize that a lot of people will disagree with me on this but based on the bloggers who I know that are doing this, I believe it’s an effective tactic – for now anyways. The English language tends to morph itself to acknowledge terms the way we use them as opposed to strictly the way they were intended. 🙂
      Sherryl Perry recently posted..How to Ping Your Website Blog and When Not ToMy Profile

  13. I didn’t know this word got so sidetracked and used in so many inappropriate ways. I use it when I’m referring to people who do marketing, any kind of marketing, therefore I think we are on the same opinion. It’s is a very general term, and shouldn’t be used for any of the subcategories of marketing. About the keywords, I think marketer is searched when looking for the meaning of the word, and looking for tips on how to become a “better marketer” or something like that. I don’t think it would hurt this post that this keyword is used in the title, but it might attract people who are looking for specific tips and information.

    1. Leonard,
      I subscribe to the feeds of some very popular bloggers who have thousands of followers. These people are looked at as being specialists in their niches. From reading the titles of their recent articles, I think it’s safe to say that the trend is to use the term marketer in exchange for marketing. The only reason that I can think of is that they’re doing this for SEO purposes.
      Sherryl Perry recently posted..How to Ping Your Website Blog and When Not ToMy Profile

  14. Sherryl this is indeed a very thoughtful post, I remember in Britain a very popular campaign by a car insurance company who were losing a lot of web searches because people were spelling there website wrong. Market was spelled meerkat in web searches and that got the company thinking as they were losing thousands of customers. so they created a little website with the incorrect spelling to direct it to their main website. Infact they turned it into a full fledged advertising campaign. Clever idea!

    1. Thanks for sharing that story Edd. Sounds like that company was on top of what was going on online. Good for them!

      I once listened to a speaker at a business expo who was sharing his tips for online success with a small group of women. He was boasting about how he would identify opportunities to reserve domain names with misspellings and either the singular or plural version of a keyword. Then, he would do exactly what the company that you mentioned did. He’d build a website with a landing page to capture those visitors who were looking for the other site and make the sale. He was actually successful at doing this without ever having to promote the site himself. There are opportunities to be had.
      Sherryl Perry recently posted..4 SEO Tips to Optimize your WordPress BlogMy Profile

  16. Less competiton for marketer = more people trying to win in that keyword arena while they can.
    I would usually attribute marketer to a single person, vs. marketers as a company.
    The same when people search for programmer (singular) or programmers (a company).

    Notice in Google Insights, search volume going down over time….and the high level of interest from Nigeria!

  17. Hi Sherryl,
    I just finished going through 160 posts and SEOing them doing relevant keyword research. I never before spent much time learning about keywords until a month ago when I decided that it would help me get more search engine traffic. No, people shouldn’t insert irrelevant keywords into their posts.

  18. Hi Sherryl,

    I think keyword research is just crucial.

    It took me a while to arrive at a process that works for me and targeting the right keywords alone helped increase my traffic 5 times!

  19. Hey Sherryl, I guess I will drop in my insightful opinion, since I talk about that in my article. 🙂 SEO is a hell of a monster. Have to agree. Things change so much with it every single year.

    I like how you looked for a similar term that basically does the same thing. The thing that makes me see with that is that the keyword “marketer” is just a small-scaled version of marketing. If your site is well established and Google likes it, then chances are pretty good for appearing on the first page.

    Ughhh. I could go on and on, but SEO and keywords is a huge topic to discuss, and don’t need to preach it hear. 🙂

    Excellent article!

    1. Hi Samuel, I appreciate it that you added your opinion. SEO is a huge topic. I try to keep up on it as much as I can but I don’t pretend to be an expert on the subject. What triggered this post is the fact that so many bloggers I follow are now using the term “marketer” as a keyword in their posts. When I browsed through the articles in my feed that morning, every single one of them was about marketing. That’s when I decided to do some research to uncover why. (Then, I included the keyword in this article. 🙂 )
      Sherryl Perry recently posted..4 SEO Tips to Optimize your WordPress BlogMy Profile

      1. Ahhh, I see now. Totally great that you researched this. You’re doing it the smart way by actually analyzing the cause. Many of those bloggers jumping on that boat are not doing the full research and eventually come up with nothing. Like I said earlier, depending on the competition and your establishment of your blog, that determines if you actually get a reliable ranking.

  20. People who search for terms with “marketer” on them are looking for an individual while those who search with “marketing” on them look up for topics on marketing-related matters.

  21. This is interesting, because I just can’t figure out why on earth anyone would want to optimize for the word “marketer”… Where’s the money in that? Personally I think saying you are a “marketer” sounds dumb. Why not say that you own a marketing firm. That sounds a lot better to me.

    1. Hi Chad, What’s happening is that people are searching on the term marketer and there is less competition for it than for the term marketing. So, your odds of a post that is optimized for that term being found in the search results increases. By looking at it as an opportunity, it is possible to incorporate that term into an article about marketing. I honestly believe that eventually the differentiation between the two terms will gradually fade.
      Sherryl Perry recently posted..4 SEO Tips to Optimize your WordPress BlogMy Profile

  22. I would absolutely disagree that marketer is a seller. The seller is a sales person from sales department they have they own strategy and tactics. I have been working for a long time as a marketing manager and marketing is more about the content it’s putting some style, some idea into the product or service that he/she is providing. We work more with positioning of the product, branding, style, design and etc. We put some sense into the product. The mission is somehow the same but the concept of work is different!!!

    1. Thanks for sharing your perspective Alex. It’s good to hear from someone who relates to the term marketer as a description of a person who implements marketing strategies. You obviously are skilled in marketing. I think what we’re seeing happen is that this term is being coined by people who are primarily marketing products for profit. It’s so easy to secure a keyword rich domain name, throw up some content and incorporate Google AdSense ads. Lots of people feel they can make money doing this. It’s an entirely different skill set. It’s just a matter of time before we start seeing a new term to describe them too.
      Sherryl Perry recently posted..What Impact does Social Media Have on Businesses?My Profile

  24. From the keyword analysis, it seems the keyword “marketing” has a more broader reach while the keyword “marketer” enjoys less exposure. But due to the overuse of the keyword “marketer”, the trend may get reversed revealing new combinations for this keyword search.

  25. Interesting post. I don’t know that I have used the word “marketer” to describe myself or my colleagues. I’m with Dennis on using the words “marketing consulting” or “marketing professional” and sometimes the specific title reference “marketing manager”. I haven’t had to think about it in the SEO context yet. Thanks for giving me something to think about. Great information to consider.

  26. hey Sherry Perry
    I’m at work browsing your blog from my Comp! Just wanted to say I love reading through your blog and look forward to all your posts! Carry on the fantastic work!

  27. In my opinion, its simply people searching for marketing want to know about marketing or how to market. People searching for marketer, are looking to know about experts and what they are saying and probably outsource the marketing activities.

    1. I think you’re right Eddie but some of the articles that I’ve been reading with marketer in the title are actually about marketing tips. Some of these articles focus on a specific niche like affiliates but they’re still about marketing tactics that can be used by people who aren’t marketers at all. I believe the line is blending between the two terms and some bloggers are capitalizing on the fact that there’s less competition for that keyword. What do you think?
      Sherryl Perry recently posted..Thanks to SEO a Newspaper Reporter in Pennsylvania Found my BlogMy Profile

      1. Yes Sherryl. You are correct they are trying to get traffic to their blogs, But when you look at it in terms of conversions they are losing big time. Because their are focusing on the wrong audience, dont you think so? I rather have low traffic but meet the requirements of my readers.

        1. The posts that I read were by bloggers who I was already following. So, in my case, I was already their audience. If I was someone searching for a marketer and came across those sites, I would immediately be out of there. So, I completely agree that it’s not a good tactic for conversions.

          On the other hand, if you’re looking to build awareness around the keyword marketing, I think there could be an advantage in getting eyes on your site with the keyword marketer. I could be wrong here but if it’s a well written article on marketing tactics, it may have broad appeal. It will be interesting to see what happens with the SEO for this post.

  28. Hi Sherryl.
    Before targeting a keyword, I look at the search volume but I also use other tools to look at the strength of the competing web pages. There’s a couple of posts in my Local Biz Domination tutorial showing how to test the strength of the competition.

    The thing that I would like to share is that it’s just not possible to rank for every post that you write. In fact it’s seldom the case. So here’s a great little trick.

    If you specifically set about seeking out the occasional keyword and write a post around that keyword, you will have a page that brings traffic. Do this periodically and you will build a number of pages that do. Those pages bring ongoing traffic and some of those visitors will become regular readers.

    An example of this is a post I wrote around the keyword “skip_nax_wizard=true”. This is a Facebook page problem that a lot of people have. The term gets added to the end of the url and people can’t access their page. The keyword is so obscure that my post went to number one in a few hours and it’s been delivering 20 or so visitors a day ever since. It also ranks high for a couple of similar terms like “can’t access facebook page skip_nax……..” Several pages like this and you are on a roll.

    I have a few pages like this and will continue to build more. Anyway, I think I’ve already given away too much, (sharing my keywords in public), so i’ll leave it there. lol.
    Steve recently posted..WordPress Plugins For SEOMy Profile

    1. Hi Steve,
      I’ll have to check out your tutorial posts. (They sound tweetable too!) That’s a great tip about focusing your writing around specific keywords. I confess that I rarely research keywords for this blog. I just let the topics (that pop into my head) take the lead. Sometimes, I’ll write an entire post and then focus on my use of keywords afterwards. Having said that, I can see how writing a post on something obscure (like you did with the FB page problem) would be a fantastic idea. I should write an article focusing on the issue that I had with W3 Total Cache and Thesis. When I wrote that, I focused on the steps I took to rebuild my design. Finding that solution took me hours of research. Now that’s obscure! Great idea Steve. Thanks! I love it when I get ideas and inspiration from the comments!
      Sherryl Perry recently posted..Is Website Hosting More than Just a Server?My Profile

      1. Sherryl, I too do most posts for the sake of readers. It would spoil your blog if you did not. I just pop the odd keyword focused post in to build up the sustainable search driven traffic.
        On the subject of W3 Total Cache, I could write a post on this plugin but it might only score on a bunch of four letter words.
        It wiped out my wp-config file and took down my site for 5 hours. When I got the thing sorted the load speed was no faster at all.
        Are you still using it? How do you find it?
        Steve recently posted..How To Spot Do-Follwow Links On CommentLuv BlogsMy Profile

        1. That’s good to know Steve. Sometimes, I feel like I’m slacking for not doing keyword research but you bring up a good point. We know our readers and write for them. I don’t blog to sell products, I blog to build awareness and let people know that I can help them.

          After W3TC trashed my design, I went “cacheless” (new word) for a while and then I went back to using WP Super Cache. It doesn’t get as many rave reviews but I’ve never had an issue with it. What do you use?
          Sherryl Perry recently posted..Choosing a Domain Name Driving You Crazy?My Profile

          1. Well Sherryl, to be honest, I use common sense, smaller images and a lot less plugins than I used too.
            I scrapped WP Total Cache and went back to good old fashioned basics. My load speeds could be a bit quicker but they aren’t so bad that they have a dramatic effect on SEO. For me it depends on the site and whether there is a need for speed.
            Like your blog, mine is driven largely by regular readers. While on the subject, I see that you have broken the magic 100k Alexa rank. Well done you.
            I have only recently broke the one million mark but my blog is only six months old so I’m quite pleased with that. Today it stands at 800k. Not that I check every day. lol.
            Wow, we are almost chatting in real time today. Are you competing with Facebook????
            Steve recently posted..Working With WordPress Widgets – SidebarsMy Profile

  29. This really made me think about the words I use. I know what you mean about what we call ourselves and if we really understand the meaning behind it. I use to work in a record store 15 yrs ago and I remember people asking if I was in sales. For me I was just pointing them in the right direction or helped them find the albums they wanted to buy. I never looked at myself as a salesperson and I was essentially marketing artists to sell. Thanks for helping me think about the words I use to market my blog and how it works with SEO.
    Sonia recently posted..How to Get A Custom Logo On A BudgetMy Profile

    1. Hi Sonia,
      Thanks for sharing your memory with us. The way I look at it is that if we can attract a little attention through SEO by using words that resonate with our potential readers why not. I don’t believe I’ve used the word marketer in any of my articles before. So, it will be interesting to see if I get the usual amount of traffic to this post or if I see any spikes based on searches for that keyword.
      Sherryl Perry recently posted..4 SEO Tips to Optimize your WordPress BlogMy Profile

  30. I never thought about this, but it seems marketer isn’t entirely accurate based on your example. Marketing consultant seems like a more accurate title, but I guess it wouldn’t hurt to use both. When I do consulting gigs, I used the title creative consultant. Sometimes I don’t do a bit of designing or illustration and simply offer ideas and solutions.
    Dennis Salvatier recently posted..7 Phrases Graphic Designers Hate to HearMy Profile

  31. Hi Sherryl,

    It is funny as I have been thinking about these terms for a while. I have used marketer in articles as in the marketer of your brand. The reason for this is I guess from my background and I think anyone who offers a brand for sale is the marketer of the brand, which embraces all aspects of marketing. What I don’t get is how people attach it to a tactic such as email. The same goes for attaching the word marketing to tactics. It is confusing. You would never hear an advertising agency say they do advertising marketing or they are an advertising marketer.
    Susan Oakes recently posted..Grab Marketing Opportunities By ObservingMy Profile

    1. Hi Susan,
      I was hoping you’d give us your point of view. I try to always read your blog and I honestly don’t remember your use of the word marketer. That tells me that it was a natural fit and flowed into your content. I agree that it is confusing when people tag the word marketer onto a word like email. I think sometimes it’s a case of someone forcing the use of a keyword.
      Sherryl Perry recently posted..Is Your Email Part of Your Brand?My Profile

  32. Sherryl — I think it boils down to finding the key words that your targets are searching and the long tail keywords where you don’t have as much competition. It you want “marketers” to find you, then your universe of searchers is smaller than “marketing” and the competition for that word is low. Using only “marketing” as a key word is probably not going to produce results because it’s too general with too much competition.
    Jeannette Paladino blogging, branding recently posted..How to Write An Email Using the Best Words in the Subject LineMy Profile

  33. One point in all of this Sherryl – keyword research means that we may land up bending words to mean different things and thanks to Wikipedia, they come to mean that. I remember back in the 80s when being a sales person was undignified so all sales people become either a marketer or a business development specialist. The reality though – if product fails to sell, the business fails to work

  34. (sorry about the incomplete post earlier – used my mobile phone and you can see the result of my butter fingers…) anyway, these research data providers use the term marketer to refer to corporate employees who are in charge of marketing. As a result, this is the definition I use too.

    1. Hi Catherine,
      Thanks for weighing in on this. I recognize that you have a lot more experience with SEO than I do. So, I really appreciate your input. Most of the bloggers who I interact with that are generating the content that brought my attention to the word are using marketer to refer to themselves. Most of these bloggers are either into MLM or affilate marketing. It’s good to hear that it’s a good word to target.
      Sherryl Perry recently posted..Afraid to Move Your Website but Know You Should?My Profile

  37. Clever idea Sherryl. Never even thought of that. Agree with you that the word marketer most likely started being used in order to appear higher in search.

    Personally associate, maybe wrongly, the term marketer with MLM, affiliate marketing. So if you are not into MLM or affiliate marketing I sincerely believe you are better off using the term marketing:-)
    Catarina Alexon recently posted..Do you trust in God but not governments and CEOs?My Profile

    1. I have always associated the words MLM and affiliate with the term marketing too. Since I don’t blog specifically on those topics (at this time), I had never considered that keyword. After continuing to see blog posts optimized for that term, I believe there is an opportunity to incorporate that keyword into some of my posts. Marketers are first and foremost business people.
      Sherryl Perry recently posted..Create an Online Presence – Be Seen Out ThereMy Profile

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