How to Ping Your Website Blog and When Not To

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What the heck is a ping anyways? Well, a ping is a packet of information that is passed from one network device to another. It’s a way of ensuring that the two devices are communicating. As far as your blog/website goes, pings are important because it’s a way of letting the Internet know that you [...]

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Marketer vs Marketing: What Difference Does a Keyword Make?

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Lately, I’ve noticed that a lot of people are referring to themselves as “marketers”. This term is showing up all the time in tweets, blog posts, comments and in social media profiles. Whereas I used to read a lot about “marketing”, the trend these days seems to be to use the term marketers. Have you [...]

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4 Simple Steps to Building Your Brand Online

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Building your brand online can help you be one of the first people/businesses that comes to mind when someone is looking for your product or service. In the small town that I live in, there’s a woman who drives a truck around selling fresh produce. She’s known as the “fruit lady”. She is a walking/driving advertisement [...]

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Thanks to SEO a Newspaper Reporter in Pennsylvania Found my Blog

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Last week, I received a phone call from a reporter for the Harrisburg Pennsylvania newspaper, The Patriot-News. He was looking for an “expert” on  using online petitions to impact change on big business and he wanted to interview me. My first thought was how did he find me and my second thought was that I [...]

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What is Your Twitter Strategy for Following Someone?

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Are you on Twitter? How do you use it? How do you decide who to follow? I recently was in conversation with a potential client and we were talking about the value of building a fresh current website and featuring a blog. I was explaining how blogging is a great opportunity to build brand awareness [...]

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What Impact does Social Media Have on Businesses?

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Everything we do is either a relationship builder or a relationship destroyer. This is true in our personal lives as well as our businesses. With the advent of the Internet, this is more evident than ever before. Years ago, if we made a mistake or a social faux pas, the repercussions that we had to [...]

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How to Balance Traditional and Social Marketing Strategies

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Marketing is based on four concepts, commonly referred to by the acronym AIDA: First, you need to grab the customers Attention; you then generate their Interest in your product or service by highlighting the benefits it will bring to their lives; following this you create Desire (the “must have” mind-set); finally you motivate customers to [...]

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End of the Year Recap – a Time to Reflect

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As 2011 comes to an end, I want to thank everyone who has taken the time from their busy lives to help make Keep Up With the Web a place where we can all learn from each other. I truly appreciate the conversations that we’ve had and I look forward to continuing to help each other [...]

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4 SEO Tips to Optimize your WordPress Blog

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There’s lots of information about SEO (Search Engine Optimization) available and there are many SEO professionals and companies that you can hire. There are also some very basic steps that you can take on your own. It starts with knowing who your target customer/client is and how they search for you online.

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What the Heck is an RSS Feed?

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We’ve all seen them . . . those little RSS icons (sometimes with text prompting you to subscribe). You may already have an RSS feed set up. You probably have subscribers and routinely submit your feed to directories. Using RSS feeds may already play be part of your link building efforts or (if you’re relatively new to [...]

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