Does Your Klout Score Fit Into Your Social Media Strategy?

Thumbnail image for Does Your Klout Score Fit Into Your Social Media Strategy?

Last week, Klout made changes to the algorithm that they had been using to calculate scores. For anyone who is unfamiliar with Klout and their scores, basically, Klout is a company that attempts to measure “influence across the social web”. That’s a pretty tall order and there has always been a lot of skepticism to [...]

Read the full article →

Can Someone Tell What Your Website/Blog Is About In 3 Seconds?

Thumbnail image for Can Someone Tell What Your Website/Blog Is About In 3 Seconds?

You’ve heard me talk about the 3-second rule before. When someone visits your website, you have about 3 seconds to convince them that they’re in the right place. That’s it. If they searched on baby buggy bumpers and clicked on a link to your site, they better immediately see something about baby buggy bumpers or [...]

Read the full article →

Community Building and Having an Online Support System

Thumbnail image for Community Building and Having an Online Support System

The last few weeks have been rather interesting filled with the usual challenges and information overload that most of us who are self-employed have to deal with. I’ve needed support, provided help and garnered an enormous amount of information along the way. Throughout it all, I’ve managed to find solutions on my own and through [...]

Read the full article →

Could Your Business Survive if Something Happened to You?

Thumbnail image for Could Your Business Survive if Something Happened to You?

Are you a business owner or entrepreneur? Do you have a business plan? Have you documented your processes and procedures? How about backups and a disaster recovery plan? Even if you’re a one-person shop operating out of a home office, these are issues that anyone who is running a business (either brick and mortar or [...]

Read the full article →

Are Business Women More Receptive to Helping Each Other Online?

Thumbnail image for Are Business Women More Receptive to Helping Each Other Online?

Back in the 80’s (when I first entered the corporate world), I was often amazed at how few female mentors there were. There were the occasional exceptions but for the most part I witnessed business women actually sabotaging each other’s career paths in attempts to further their own. I witness similar behavior today in the [...]

Read the full article →

How To Manage Your Online Reputation Across Different Languages

Thumbnail image for How To Manage Your Online Reputation Across Different Languages

Considering only 27% of netizens speak English (and the vast majority of those speak it as a second language), taking your brand global is a very wise move. There’s a huge multilingual market out there waiting for brands that speak directly to them. In fact, 85% of internet users say that they are more likely [...]

Read the full article →

Should CommentLuv Premium be Part of Your Social Media Strategy?

Thumbnail image for Should CommentLuv Premium be Part of Your Social Media Strategy?

It’s no secret that the official launch of the CommentLuv Premium (CLP) WordPress Plugin is today. If you read any blogs or are on any of the social media sites, you can’t avoid hearing about CLP, how great it is etc. Personally, I like it. In my most recent article, “Will CommentLuv Premium Make Your [...]

Read the full article →

Will CommentLuv Premium Make Your Blogging Life Easier?

Thumbnail image for Will CommentLuv Premium Make Your Blogging Life Easier?

Blogs are powerful tools that can be leveraged as part of an overall business strategy.  They’re a great way to build awareness and drive traffic to a website for an existing business. Blogs can also be a business themselves. Some people are able to monetize their blogs and there are a number of people who start blogging in [...]

Read the full article →

As a Sole Proprietor or Entrepreneur Where Do You Turn for Support?

Thumbnail image for As a Sole Proprietor or Entrepreneur Where Do You Turn for Support?

Not too long ago, I wrote a post about low-cost resources that small business owners and entrepreneurs can access. I mentioned the U.S. Small Business Administration (SBA), the Small Business Development Centers (SBDC) and universities.  My article started an interesting conversation in the comment section and lots of readers had their own suggestions. These are [...]

Read the full article →

Can Anyone Really Follow 131,000 People on Twitter?

Thumbnail image for Can Anyone Really Follow 131,000 People on Twitter?

On September 2nd, Chris Brogan unfollowed all 131,000 of his Twitter followers. (As of now, he’s following 376 people and 191,010 people are following him.) Why did he decide to delete all of his followers and start over? Spam. He was receiving over 200 direct message spams a day. Chris is referring to this as [...]

Read the full article →

← Previous Entries

Next Entries →