Have you been keeping up with the latest Google algorithm changes? Do you know what Panda 4.1 is intended to do? Are you concerned that you could potentially lose significant organic search traffic or are you confident that the recent changes in SEO will reward you for quality content? This week, in my #FridayFinds series, we’re going to take an in-depth look at some of the latest news surrounding Google.
Website Owners Unite! It’s time to take up an offensive position that keeps our online technology assets in tip-top shape.
Security on My Mind
I’ll be listening to what you have to say and I’ll try to gear my posts to what you want/need to hear.” — Sherryl Perry, from her About Me page
I enjoy interacting with the community here at Keep Up With The Web. When I re-visited Sherryl’s about page, the quote above struck me as appropos to what I wanted to write about and share with fellow entrepreneurs here, mainly because it falls into the “what you want/need to hear” to keep your hard work and hard-earned dollars from being taken from you by nefarious, badly behaving others out on the world wide web. The focus today is to help you evaluate and protect your online technology assets, especially those that impact your internet business activities.
Do you feel like I do, that search Engine Optimization (SEO) has always been a bit of a mystery? For years, we’ve been taught that keywords, quality backlinks and “great” content will drive traffic to your site.
But Google seems to be constantly changing the rules on us. Now we need to learn more about semantics. Semantic search isn’t new; it’s just become more important.
This is a complex topic, but in this post I’ll briefly define semantic search and its key elements: structured data markup and rich snippets.
In my last #FridayFinds post, we took a look at neuromarketing and how big companies use it to influence buyers. For those of you who may have missed that article, in neuromarketing, companies use medical technologies such as fMRIs (functional magnetic resonance imaging) and EEGs (electroencephalography) to study how our brains respond to marketing stimuli. In that article, I shared a bit of the history behind this field of marketing . (Remember the 2004 Pepsi Challenge?) We also took a look at how digital marketers are applying behavioral psychology into website design and how neuroscience can be used to increase conversion rates on our web pages. This week, let’s recap what we learned in my previous post, take a look at a SlideShare presentation by neuromarketer Jeph Maystruck and take a look at how conversion experts are using website forms to entice visitors to subscribe for email updates.
As a website owner (and digital marketer), could you apply the principles of neuromarketing to your online efforts? Do you know what neuromarketing is? Do you know how to apply the principles of neuromarketing to your website design and how to create landing pages that will generate more conversions? Learn the answers to those questions by reading the excellent articles that I found for you in this week’s #FridayFinds.
Have you heard that Chris Brogan is shutting down the comments on his blog? It seems that the dust has barely settled since CopyBlogger closed their comments. So, that debate will be stirred up again. (Mark Schaeffer is weighing in on this one too.) Speaking of debates, did you read Dan Shure’s views on the importance of comments to a blog success? And then read Marcus Sheridan’s opposing view?
Last week, we discussed how emotional headlines gain more shares (and took a look at a tool to analyze them). This week, we’ll take another look at more analysis of effective headlines. We’ll also take a look at another epic post by Adam Connell where he shares tips on successful blogging that doesn’t rely on driving more traffic. All this and more in this week’s #FridayFinds.
As a blogger, what would you prefer, lots of comments on your blog posts or lots of shares on social networking sites? Are you making one of the ten most common mistakes in blogging? Do you know what your EMV score is or use any of the 35 content marketing tools that I found on Clickz.com? Read this week’s #FridayFinds to hear about some blogging ideas that can help you increase engagement on your blog and drive more traffic to your site.
In this week’s Friday Finds, we’re going to take a look at some of the ways that you can beef up your social media strategy. With so many social media tools and tips available online, it can be overwhelming to find the best solutions for you. This week, I’m sharing resources where you can find: 100+ tips on social sharing, 30+ of the best social media monitoring tools for businesses, tips on improving your LinkedIn and Triberr strategies and recommendations for creating a powerful social media bio. You may have read some of these great articles already but (if you haven’t), you’ll want to.
Are you using the new “fetch and render” tool in Google Webmaster Tools? Do you have an XML sitemap? Are you wasting money on SEO services? In this week’s Friday Finds series, find a tutorial on how to create and upload an XML sitemap for your website (along with an explanation of what xml sitemaps are). Also, learn about some SEO services that you don’t want to invest in, some great blogging advice and tips and advice on blogging to become a highly paid expert. As always, I hope you find this week’s #Friday Finds helpful and you learn something new here.
Do you have a strategy for commenting on blogs? If you’re new to blogging, you may not have one yet. You may simply want comments (any comments). We’ve all been there. If you’ve been blogging for a while, you undoubtedly have a plan. You’ve developed relationships with other bloggers and frequent their blogs. You’ve identified key “influencers” in you r niche and follow them. You know who your target reader is and you know where your referral traffic is coming from. You also have heard enough about Google penalties for “unnatural” links that you’re very aware of what sites you’re linking to (and what sites are linking to you). So, today, let’s take a look at some ways in which commenting could potentially hurt you and a couple of suggestions on how to engage your readers by featuring their comments and sharing them through social media.