Utilizing Social Media to Build Brand Awareness and Authority

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Building brand awareness, trust and authority is important to bloggers, entrepreneurs and businesses. Whether you’re selling products or services, people do business with (and buy from) people who have their trust. Do you use social media to  build awareness, trust and authority?  Do you advertise? Do you run PPC (pay-per-click) advertising campaigns? Are you active on social [...]

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Are You Ready for Business Black Friday Weekend and Cyber Monday?

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The holiday season is a great time to sell products and services. According to a survey conducted by the National Retail Federation, up to 152 million shoppers are expected to visit stores and websites this Black Friday weekend with e-Commerce stores preparing special deals for Cyber Monday. Is your website ready to take advantage of this [...]

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What Can You Do if Restoring Your WordPress Backup Doesn’t Work?

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Last Saturday afternoon, around 3:30, my Thesis theme for WordPress “broke”.  Suddenly, website visitors started seeing (or not seeing) black text on a black background with no sidebars. Basically, within seconds, my blog became illegible. Why? What had I done and how could I get it back?

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Does Your Klout Score Fit Into Your Social Media Strategy?

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Last week, Klout made changes to the algorithm that they had been using to calculate scores. For anyone who is unfamiliar with Klout and their scores, basically, Klout is a company that attempts to measure “influence across the social web”. That’s a pretty tall order and there has always been a lot of skepticism to [...]

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Can Someone Tell What Your Website/Blog Is About In 3 Seconds?

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You’ve heard me talk about the 3-second rule before. When someone visits your website, you have about 3 seconds to convince them that they’re in the right place. That’s it. If they searched on baby buggy bumpers and clicked on a link to your site, they better immediately see something about baby buggy bumpers or [...]

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Community Building and Having an Online Support System

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The last few weeks have been rather interesting filled with the usual challenges and information overload that most of us who are self-employed have to deal with. I’ve needed support, provided help and garnered an enormous amount of information along the way. Throughout it all, I’ve managed to find solutions on my own and through [...]

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Could Your Business Survive if Something Happened to You?

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Are you a business owner or entrepreneur? Do you have a business plan? Have you documented your processes and procedures? How about backups and a disaster recovery plan? Even if you’re a one-person shop operating out of a home office, these are issues that anyone who is running a business (either brick and mortar or [...]

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Are Business Women More Receptive to Helping Each Other Online?

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Back in the 80’s (when I first entered the corporate world), I was often amazed at how few female mentors there were. There were the occasional exceptions but for the most part I witnessed business women actually sabotaging each other’s career paths in attempts to further their own. I witness similar behavior today in the [...]

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How To Manage Your Online Reputation Across Different Languages

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Considering only 27% of netizens speak English (and the vast majority of those speak it as a second language), taking your brand global is a very wise move. There’s a huge multilingual market out there waiting for brands that speak directly to them. In fact, 85% of internet users say that they are more likely [...]

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Should CommentLuv Premium be Part of Your Social Media Strategy?

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It’s no secret that the official launch of the CommentLuv Premium (CLP) WordPress Plugin is today. If you read any blogs or are on any of the social media sites, you can’t avoid hearing about CLP, how great it is etc. Personally, I like it. In my most recent article, “Will CommentLuv Premium Make Your [...]

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