As a blogger, do you sometimes feel that the “rules” that you followed last week have changed? For example, are you still writing blog post titles that are close to 70 characters long? What if I told you that it’s now best to limit them to 55? Did you know that research shows that longer blog posts attract more links (which helps your page rank)? Did you know that longer means 1,500+ words? Well, that’s definitely up for debate but there’s plenty of research to support that. At the same time, there are definitely exceptions (think Seth Godin style). So, where can you start? What resources are available that you can refer to for answers to these questions (and many more like them)?
Love it or hate it, organic search traffic is a very effective method of driving free traffic to your website. People search the Internet when they’re researching and buying. It’s a fact. So, what can you do to optimize your website to be search engine friendly while still writing quality content that your visitors will want to read? Last week, in my #FridayFinds series, I focused on new SEO tactics that you can use to help website visitors find your blog in Google’s SERPs (search engine results pages). One of the resources that I cited suggested that we limit the length of our post titles to 55 characters. In this week’s finds, you’ll learn SEO tips and tools to either get you started with SEO or help take you to the next level.
With all the Google manual web spam actions and algorithmic penalties that have been going on in the past year, some bloggers are starting to shy away from SEO. After all, it’s very difficult for the layman to know what they should and should not be doing. Bloggers who seemed to be playing by the rules were suddenly hit by algorithm changes or (worse yet) slapped with manual web spam actions and de-indexed by Google. Many of us, (especially those of us who have either allowed do-follow CommentLuv links on our blog or left URLs on CommentLuv enabled sites) have been scrutinizing our sites for links that Google could deem “unnatural”. This week, in #FridayFinds, let’s take a look at some of the signals that Google looks for, how SEO tactics are changing, the changes to how post titles display in the SERPs and a sneak peek at Chrome Canary.
For years, link building has been a cornerstone of SEO. Webmasters have used links in blogrolls, anchor text, forum signatures, user profiles and comments (just to name a few). Linking strategies have ranged from building links naturally to buying links. While links to readers’ websites are tagged no-follow by default in WordPress, bloggers who use the CommentLuv plugin have the option of easily enabling the do-follow attribute on links left with comments. With all the attention that Google has been giving to “unnatural” links recently, what should we do? Should we contact webmasters and ask them to remove links to our site? Should we make all of the CommentLuv links on our site no-follow? Let’s take a look at this topic in this week’s #FridayFinds.
By now, I’m sure you’ve heard of the Heartbleed Bug and are in the process of taking steps to protect yourself. This is not a virus or malware but actually a security vulnerability that could potentially affect the majority of Internet users. Running around changing all of your passwords is actually not the recommended solution. So, this week in #FridayFinds, I’m sharing some resources that will give you more insight and links to what you should be doing to keep yourself safe. You’ll also find out about a new blogging resource that you may want to check out and a fun post on ten of the best viral videos online.
Last week, in light of the massive amount of manual web spam actions that Google enacted, I wrote an article that took a closer look at what was behind some of the actions. This week, let’s hear what Matt Cutts has to say about the differences between a Google algorithmic penalty and a Google manual web spam action. What does the Google web spam team consider an unnatural link and what can you do to recover from it?
March is proving to be an eventful month. According to Fruition.net, on March 7th, many website owners received “manual web spam” notices from Google for unnatural inbound links. Then, there was the announcement that Ann Smarty’s site MyBlogGuest.com was penalized and de-indexed by Google. Then, we started hearing of other sites that were penalized as well. Ann Smarty even modified the update on her blog to confirm that some member sites were hit by Google as well.
Have you heard about the most recent brute force attack on WordPress websites? Is your site protected against XMLRPC pingbacks? Do you have a security plugin installed and a system for creating unique secure passwords? Do you add increased functionality to your WordPress website using code snippets or use HTML code in text widgets? Find the answers to these questions in this week’s #FridayFinds.
Do you know how to exploit the landing pages search function of Google’s keyword planner tool? Did you know that using underscores in the URLs of your website pages (for example blog posts) could potentially be costing you search traffic? Interested in learning ways to drive traffic to your website that don’t involve SEO (Search Engine Optimization)? Find the answers to these three questions in this week’s #FridayFinds.
If there’s really 27,000,0000 pieces of content being created daily, why would someone go to your blog? How can you write blog posts that make people subscribe to your content and share it? Of all the content marketing tools available to you, where do you start? In this week’s #FridayFinds, let’s take a look at what content marketing involves, how to write a post that will stand out and 48 tools that can help you get your content seen and shared.