SEO is one of my favorite topics to cover here in my #FridayFinds series. In the past, I’ve talked about how the Google Panda 4.1 update rewards quality content, how to optimize your sites for SEO, the differences between manual web spam actions and algorithm changes and the importance of Google semantic search to website owners. (Thanks to Jeannette Paladino for authoring that article..)
This week, let’s take a closer look at the SEO PowerSuite tools by Link-Assistant. Also, for those of you who have ever noticed a drop in your organic search traffic, I found a fun infographic that’s actually a flow chart that could help you figure out if you’ve fallen victim to a Panda or Penguin update (or possibly something else like a dreaded manual webspam action).
Free SEO Tools That You Can Use
Are you familiar with Kristi Hines (@Kikolani)? Kristi is a freelance writer and blogger and you can often find her articles on sites including KISSmetrics, SearchEngineJournal and SocialMediaExaminer (as well as numerous others). If you’re not already connected with her, you may want to. In addition to being a reliable source of information, Kristi is friendly, approachable and has a way of explaining techie “stuff” in a way that most people can understand.
When I came upon Kristi’s article SEO PowerSuite – Everything You Need for Your Website’s SEO on her blog kikolani.com, I knew that it was something that I had to check out. Kristi did not disappoint me. In fact the first thing I did (even before finishing reading her review) was to download the free Windows version of SEO PowerSuite from Link-Assistant.com and install it myself. (It’s also available for Mac OS X and Linux.)
To be perfectly honest with you, I’m still taking this for a test ride but I plan to really check it out over the weekend. The installation was simple and when it’s complete, you’ll find the following four tools on your computer:
- Rank Tracker (for keyword research and checking ranking in search engines)
- WebSite Auditor (deals with website structure and content optimization)
- SEO SpyGlass (to find and analyze backlinks)
- LinkAssistant (for building and managing links)
To get a better idea of what programs are included in the SEO PowerSuite , you can watch this quick introduction to their video courses.
Of course, there are restrictions to the free version (for example, you can’t print the reports or export the data) but you’ll definitely gain some valuable insight. For more information, read Kristi’s review (where she shares screenshots of her results with us.) You can download the SEO PowerSuite from Link-Assistant.com and give it a try for yourself.
A Closer Look at the 4 Tools in the SEO PowerSuite
One of my favorite resources for weekly roundups is Francisco Perez (@DiTesco). Francisco calls his series “Speedlink” and he publishes them on the weekend. In addition to featuring articles on topics such as SEO, content marketing, social media and small business, he also shares links to other blogs posts that he’s found valuable throughout the week. (Often, Francisco includes links to my site too. Thanks Ditesco!)
Much to my surprise, Ditesco published SEO PowerSuite: What Changed and Why Is It One Of My Favorite SEO Tools this morning. Now, Francisco has been using this set of SEO tools for a while and he blogged about them back in December of 2012. In his newest post, not only does Francisco share his insight (and screenshots), he also is running a giveaway! You won’t want to miss this one. iBlogZone readers have a chance of winning one of two SEO PowerSuite PRO accounts. So, be sure to check out Francisco’s post and enter to win.
The Differences Between Panda and Penguin:
Have you ever noticed a significant drop in your organic search traffic? Many of us have. The impact can range from being completely de-indexed by Google (as the result of a manual web spam action) to watching your traffic drop significantly (due to an algorithm update).
Regardless of how it happens, you’ll want to take action. After all, while most bloggers agree that there are better ways of growing your website traffic (such as building a community) most of us can’t resist free organic search traffic. After all, if people can’t find your site in the search engines, they may never see your site.
Well, this week, I came across Was Your Site Hit By Google’s Panda Or Penguin? This Flowchart May Help You Find Out by Janet Driscoll Miller on SearchEngineLand.com. While I’m less familiar with Janet than I am Kristi and Francisco, she’s the President and CEO of Marketing Mojo and I’m going to make it a point to keep a better eye out for what she has to say.
If you like flow charts and/or want to learn more about Panda and Penguin, you may enjoy this one:
Over To You:
Have you ever tried the SEO PowerSuite (or any of the individual tools)? What are your thoughts? Do you recommend using it? If so, which of the four tools is your favorite? Did you enjoy the infographic?