Ever heard of Sitizens? Up until today, when I looked at my traffic sources in Google Analytics, I had never heard of them. So, imagine my surprise when it turned up as my third source of overall website traffic and my top source of referral traffic! How am I getting a significant amount of traffic from a source that I was completely unaware of and wasn’t a member of?
Sitizens an Online Social Game
According to their website and Facebook page, Sitizens is “an online social game where you get to explore the web with your friends, and compete to be King of your favorite domains.” I can find very little information about it which leads me to believe that this site is still very new and has not been widely adopted yet. (They created their Facebook page in October 2010. I started getting traffic from them this August.)
There are a few YouTube videos promoting Sitizen. I found this one informative and the blogger who created it gives the impression that he’s driving traffic with it. (He mentions in this video that he got his “kings” pre-launch and he offers a free month upgrade to his “Traffic Exchange” if you join his “Guild”.)
A Closer Look at Google Analytics:
Before I got too excited about this new source of traffic, I looked a little closer at my Google Analytics and saw that the bounce rate is very high (95.6%). (According to MoreVisibility.com, bounce rate refers to “the percentage of single-page visits to total visits of a certain Dimension”.) Now, a high bounce rate is not always a bad thing. It can mean that the person who landed on your page found exactly what they were looking for and left.
When I looked closer at the average time spent by those visitors from Sitizens, it became evident that not only were these visitors coming to my site and leaving from the page that they landed on, their average visit was only 37 seconds. (Compare that to visits ranging between 14 and twenty two minutes from visitors coming through organic searches.) Still an average of 37-seconds does indicate they didn’t immediately bail when the page loaded.
Should Sitizens be Part of my Social Media Strategy?
I’m not impressed by the quality of the traffic that I’ve gleaned from Sitizens but I certainly won’t scoff at it either. Since it happening organically, I plan on sitting back and seeing what happens. I did register my KeepUpWeb ID (in part to prevent anyone else from using it) but I have no plans to actively participate (at least at the moment). It’s free to join. So why not?
There may be potential on Sitizens for businesses that want to engage their customer through social media (but there’s already sites like FourSquare for that). In the tour of the Sitizens site, they indicate that businesses can offer rewards such as discounts to their customers (like a 20% off coupon) and to tap into the viral marketing aspect. (There’s competition to become the “king”.)
Personally, I don’t see value in participating on this particular social media site but it may be a good fit for someone else. What do you think? Are you a member of Sitizens? Are you getting traffic from them? Please let us know and if you come upon any relevant reviews or have a personal experience with them that you’d like to share.