Those of us who are serious about our businesses have some sorts of plans. Whether it’s a formal business plan or notes written on a cocktail napkin, there’s an idea behind it. As our plans evolve and we start developing our strategy, we identify our niche target customer. Who’s going to buy our product or service? What are the benefits to them?
As we answer these questions and develop our marketing strategy, many of us commit to networking online. We set up our Gravatars, create our Twitter accounts and Facebook fan pages. We look for like-minded people who we have something in common with. Whether we call it our contact sphere, circle of friends or support system, we start forming online relationships. Networking online can be a very important part of our overall marketing strategy.
Don’t Get Too Comfortable in Your Niche
Lately, I started wondering if I’m challenging myself enough. Sure, I have met some amazing people online and have become good friends with many of them. I’m part of an online community and that’s a good thing.
Lots of us comment on each other’s blogs and like each other’s Facebook pages and RT each other’s tweets on Twitter. All this is good! But how do we go beyond our core groups. How do we build awareness of our business amongst new readers?
My thought is to reach out to someone who is doing things a little differently. My challenge to myself (and to you) is the next time you have an opportunity – (maybe you’re forming a new social group or are looking to collaborate with someone) look beyond your inner circle and invite at least one person who isn’t normally included in your network. Just think of the opportunity. How many new people do they know that you’ll be introduced to? What are your thoughts? Do you have a plan to expand your social network?