Building brand awareness, trust and authority is important to bloggers, entrepreneurs and businesses. Whether you’re selling products or services, people do business with (and buy from) people who have their trust. Do you use social media to build awareness, trust and authority? Do you advertise? Do you run PPC (pay-per-click) advertising campaigns? Are you active on social media sites like Twitter, Facebook, LinkedIn and Google Plus? Do you have testimonials on your site?