Over the past year, Matt Cutts (head of Google’s Webspam team) has been fielding questions about guest blogging and whether or not it hurts or helps with SEO. Well, it’s January 2014 and yesterday Matt Cutts made it very clear (on his blog) that if you’re guest blogging to gain links stop.
In The Ultimate Guide to Generating Backlinks, Part 1, we discussed the different options you have when planning a backlinking strategy and I showed you how to find and evaluate websites where you can submit guest blog posts. However, that is only half of the equation. The other half lies in writing valuable content and appropriate anchor text.