With all the Google manual web spam actions and algorithmic penalties that have been going on in the past year, some bloggers are starting to shy away from SEO. After all, it’s very difficult for the layman to know what they should and should not be doing. Bloggers who seemed to be playing by the rules were suddenly hit by algorithm changes or (worse yet) slapped with manual web spam actions and de-indexed by Google. Many of us, (especially those of us who have either allowed do-follow CommentLuv links on our blog or left URLs on CommentLuv enabled sites) have been scrutinizing our sites for links that Google could deem “unnatural”. This week, in #FridayFinds, let’s take a look at some of the signals that Google looks for, how SEO tactics are changing, the changes to how post titles display in the SERPs and a sneak peek at Chrome Canary.
Whether you own a non-profit organization, e-commerce business, or simply an informational blog, search engine optimization (SEO) will play a vital role in the success of your website. There are several elements involved in SEO, but one key element many people need help with is backlinking. The Ultimate Guide to Generating Backlinks, Part 1 explains the different options for backlinking, how to search for blogs that allow guest posts, and determining what sites are worthwhile based on Google PageRank.
Looking for low-cost ways to drive traffic to your website? Establish an online presence, build awareness and make connections – basically the same methods that entrepreneurs and businesses have been using to promote their products and services for years. In addition to networking on the Internet by participating in forum groups, message boards and social networking sites, you can also comment on blogs. There are even online communities for people who are serious about commenting. One of the more popular ones (and the one that I’m a member of) is the ComLuv network. CommentLuv is a “plugin”/program that works with blogs. When a member of the ComLuv network comments on a blog that is running the CommentLuv plugin, in addition to their comment, a link to one of their blog posts will be included. This is a wonderful opportunity for a blogger to get a “backlink” (link back to your blog/website). Thousands of blogs have installed this simple plugin. In addition to building awareness, useful and constructive comments can help to build a reputation too.