4 Simple Steps to Building Your Brand Online

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Building your brand online can help you be one of the first people/businesses that comes to mind when someone is looking for your product or service. In the small town that I live in, there’s a woman who drives a truck around selling fresh produce. She’s known as the “fruit lady”. She is a walking/driving advertisement […]

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If Your Website Was a Wheel – Is Your Blog the Hub or a Spoke?

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WordPress is not just for blogs any more. It is a powerful CMS (Content Management System) that be used to build websites. My question to you today is: “Should the home page of your website be a blog?”

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8 Reasons I Do NOT Follow Like or Connect on Social Networking Sites

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Like everything else, our online profiles are a reflection on us. It’s part of our brand. Even our statistics tell a lot about us. How many followers do you have compared to the number of people you’re following? How many tweets do you have? Are people that I recognize and respect following you? Do you […]

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3 Tips for Building Awareness & Getting Your Website on Track

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Ok… you’ve “opened the virtual doors” to your business/blog by telling your friends, family and anyone else who would listen. So what now? (Maybe you’re seeing flashbacks of Kevin Costner in “Field of Dreams”… “if you build it, he will come”.) As reality sets in, and you’re not seeing an increase in the number of […]

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Is Social Networking Really that Different from Face-to-Face?

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Anyone who has tried to build a business knows how important it is to build awareness. If your customers don’t know you’re out there, how are they ever going to buy from you? So, how do you build awareness? Advertising is one way but you can also network. If you’re a business with a local […]

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What is Your Marketing Message?

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“Don’t try to be all things to all people.” – I’m sure that’s a recommendation that you’ve heard before. It’s good advice. If you are trying to meet the needs of a broad spectrum of customers, you may end up being so generic that you’re not meeting the specific needs of any one target group. Focusing on […]

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Choosing a Domain Name Driving You Crazy?

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What TLD (top-level-domain) should you choose for your website? Should you use .COM, .BIZ, .US, .ORG, .NET? If you’ve built a brand and people already know who you are, your most obvious choice for your domain name would be to register your brand name. Chances are high that name will not be available but if it […]

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