Do you have multiple blogs and struggle to maintain them? Have you ever thought about rebranding and combining your websites under one brand? How would you begin? Could it have a negative impact on your SEO efforts? These are interesting questions and consolidating multiple websites into one is not a strategy that should be taken […]
Last week, I published the guest post Managing the Reputation of Your Business by Kevin Anderson. One of Kevin’s recommendation is to brand yourself in addition to branding your business. Some of his suggestions are guest blogging and participating on social media sites. I agree that participating on social media sites and commenting on blogs […]
This week in my #FridayFinds series, I share links to an article that talks about “The Great Social Media Waste”, a post with great examples of branding your social networking profiles (on Twitter, Google+ and Facebook), the role of color in website design and tips on using images in your website/blog.
When you send emails for your business, do you use an email address that includes your domain name? If not, you’re missing a branding opportunity.
As a small business owner, and user of social media, you’ve come across articles where a major corporation is unveiling their new logo to the world. They do it in hopes to gather interest and excitement. One great example of a successful launch was last year’s Starbucks rebranding. I wouldn’t even really call it a rebranding as […]
When you’re on social networking sites or commenting on blogs, do you recognize bloggers that you know? Do you see familiar faces? Are there people online that you’ve never met, yet you feel you know them? If you see someone’s Twitter name or user ID, does their real name immediately pop into your head? If […]
I don’t know if this branding strategy makes sense to anyone but me but when I first reserved my Twitter name, I puzzled over how I could tie it into my brand. After all, 15 characters isn’t much. If my domain name (keepupwiththeweb) had been 1 less character, I could have chosen that as my […]
Want to drive more traffic to your blog/website? Want to reinforce your brand every time you leave a comment or ask a question? Want to link to other websites without driving your traffic elsewhere? Here are 4 simple steps that you can take. They won’t take much time and they’re all free. Most of these tips […]
Paul Colligan (someone you may want to follow if you’re serious about getting your blog/website found online) talks about the ISYOT (“I’ve Seen You Out There”) effect. The ISYOT effect is a lot like the marketing term top-of-mind-awareness but it applies to being seen online – to the point that you’re being recognized on the […]
Anyone who has tried to build a business knows how important it is to build awareness. If your customers don’t know you’re out there, how are they ever going to buy from you? So, how do you build awareness? Advertising is one way but you can also network. If you’re a business with a local […]