#1 Differentiate There are basically two ways to make money selling a product or service. You can either sell it cheaper than your competition or you can differentiate your business by offering something of value to your customers. If there is no difference in your product or service, people almost always base their buying decision on […]
In part 1 of this series, I recommended that before you or your website designer begin designing your website, you understand who your target customer is. What type of a website will appeal to them? Should your site have a fun and creative feel or should it look trustworthy and serious? Are you working with an existing brand […]
We’ve all seen poorly designed websites. Some are obviously do-it-yourself attempts and others are honest efforts by someone who’s dabbled in a little code. Still others are built using free website builders that are offered by website hosting companies or built using a website template.
Getting ready to launch your first website or redesigning an existing one? There’s a lot of planning that needs to be done before you start. First, you need to understand what you need a website for.