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branding Business Strategy SEO Websites

Do You Want to Consolidate Multiple Websites?

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Do you have multiple blogs and struggle to maintain them? Have you ever thought about rebranding and combining your websites under one brand? How would you begin? Could it have a negative impact on your SEO efforts?

These are interesting questions and consolidating multiple websites into one is not a strategy that should be taken lightly. It is also a journey that I just went on with Doreen Pendgracs (a published author, travel blogger, speaker and freelance writer).

Over the years, Doreen found herself with four separate websites. Not only was it time consuming to create content for each site, she also found herself torn between which site the content belonged on. Was it about chocolate, travel, writing, lifestyle or one of her books? Sometimes, the answer was yes to all.

So, how and why did Doreen and I decide that the best strategy would be to consolidate her sites? Come along with us as I show you how we made the decision. Hopefully, you’ll gain some insight by taking a look behind the scenes.

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Blogging Guest Posts

2 Powerful Strategies You As A Blogger Desperately Need

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Who doesn’t love blogging?

Who doesn’t want to improve upon what they’re already doing or learn something that might help them move forward!

Whichever might be the case for you, we are happy you’re here.

Sherryl was so kind to extend an invitation to be her guest so I thought I would share some very powerful strategies with you that have really benefited me.

I have no doubt that you’re already doing really well with your blog but there is always room for improvement wouldn’t you agree?

I believe every blogger needs to know these 2 powerful strategies in order to improve their blogs.  They can even help you become a better blogger too.

So what exactly am I referring to?

Let’s start with this one…

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Business Strategy Guest Posts Marketing

People Will Buy From You When They Understand What Business You’re Really In!

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Are you confused and wondering why people aren’t buying more from you?

After all, you have a great product or service that everyone needs or wants! But for some reason they are not coming to your website to buy from you or to contact you for a call or meeting.

When you follow-up with people do you get pleasantries and are asked to email or call them and when you do all you get is silence on a routine basis?

The cause may be revealing and the solution easier than you may think.

I don’t know about you, but whenever I meet someone for the first time at a networking event, in the line at the store or even on the airplane I’m often asked; “What do you do?”

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Friday Finds Marketing

Does Your Content Marketing Strategy Stand a Chance? – #FridayFinds

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If there’s really 27,000,0000 pieces of content being created daily, why would someone go to your blog? How can you write blog posts that make people subscribe to your content and share it? Of all the content marketing tools available to you, where do you start? In this week’s #FridayFinds, let’s take a look at what content marketing involves, how to write a post that will stand out and 48 tools that can help you get your content seen and shared.

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Business Strategy Guest Posts

Why You Should Be Your Own Google Analytics Ninja, and 4 Steps To Do It: Part 2

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Welcome back to our virtual dojo where you can learn how to be a Ninja when it comes to understanding Google analytics! If you read through part one, you’ve already installed the analytics code on your website, established some landmarks, and know a bit more about supermarkets. You have already gathered some great data and now know your best landing pages and how much time people are spending on your site.

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branding

Do you Brand Yourself, Your Company, or Your Product on Social Media Sites?

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Recently I started a discussion called “The Ten Do’s of Using Twitter To Promote Your Business” on the LinkedIn group, “Business Knowledge Share — powered by American Express”. My 4th tip is to be consistent about your social media presence. I talk about creating your Gravatar and registering the same username across all social media platforms. (The rest of the post includes nine more tips on promoting your business with Twitter but I’m here today to talk about the branding aspect of choosing your username.)

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Blogging

Tracking Changes to Your Website Blog and Social Media Strategy

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As a small business owner or entrepreneur, how do you know whether or not a new strategy or tactic is working? If a month from now, you look at your Google Analytics and you see a significant change to your website traffic, will you know the cause? How do we know whether or not a new strategy or tactic is working? Which social media sites should we maintain our presence on? When is it time to cut our losses and stop doing something that isn’t producing the results that we desire?

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Business Strategy

End of the Year Recap – a Time to Reflect

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As 2011 comes to an end, I want to thank everyone who has taken the time from their busy lives to help make Keep Up With the Web a place where we can all learn from each other. I truly appreciate the conversations that we’ve had and I look forward to continuing to help each other grow our businesses, engage our readers and website visitors and reach our individual goals.

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Business Strategy

Could Your Business Survive if Something Happened to You?

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Are you a business owner or entrepreneur? Do you have a business plan? Have you documented your processes and procedures? How about backups and a disaster recovery plan? Even if you’re a one-person shop operating out of a home office, these are issues that anyone who is running a business (either brick and mortar or online) needs to address. Because, what if something did happen to you and you needed someone to step in and run your business for you?

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Social Networking

3 Steps to Develop a Branding Strategy for Social Media

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When you’re on social networking sites or commenting on blogs, do you recognize bloggers that you know? Do you see familiar faces? Are there people online that you’ve never met, yet you feel you know them? If you see someone’s Twitter name or user ID, does their real name immediately pop into your head? If the answer is yes, I think it’s safe to say that those bloggers have implemented a strategy for branding themselves online.

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