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business strategy – Keep Up With The Web – Sherryl Perry

Do You Want to Consolidate Multiple Websites?

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Do you have multiple blogs and struggle to maintain them? Have you ever thought about rebranding and combining your websites under one brand? How would you begin? Could it have a negative impact on your SEO efforts? These are interesting questions and consolidating multiple websites into one is not a strategy that should be taken […]

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2 Powerful Strategies You As A Blogger Desperately Need

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Who doesn’t love blogging? Who doesn’t want to improve upon what they’re already doing or learn something that might help them move forward! Whichever might be the case for you, we are happy you’re here. Sherryl was so kind to extend an invitation to be her guest so I thought I would share some very […]

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People Will Buy From You When They Understand What Business You’re Really In!

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Are you confused and wondering why people aren’t buying more from you? After all, you have a great product or service that everyone needs or wants! But for some reason they are not coming to your website to buy from you or to contact you for a call or meeting. When you follow-up with people […]

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Does Your Content Marketing Strategy Stand a Chance? – #FridayFinds

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If there’s really 27,000,0000 pieces of content being created daily, why would someone go to your blog? How can you write blog posts that make people subscribe to your content and share it? Of all the content marketing tools available to you, where do you start? In this week’s #FridayFinds, let’s take a look at […]

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Why You Should Be Your Own Google Analytics Ninja, and 4 Steps To Do It: Part 2

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Welcome back to our virtual dojo where you can learn how to be a Ninja when it comes to understanding Google analytics! If you read through part one, you’ve already installed the analytics code on your website, established some landmarks, and know a bit more about supermarkets. You have already gathered some great data and […]

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Do you Brand Yourself, Your Company, or Your Product on Social Media Sites?

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Recently I started a discussion called “The Ten Do’s of Using Twitter To Promote Your Business” on the LinkedIn group, “Business Knowledge Share — powered by American Express”. My 4th tip is to be consistent about your social media presence. I talk about creating your Gravatar and registering the same username across all social media […]

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Tracking Changes to Your Website Blog and Social Media Strategy

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As a small business owner or entrepreneur, how do you know whether or not a new strategy or tactic is working? If a month from now, you look at your Google Analytics and you see a significant change to your website traffic, will you know the cause? How do we know whether or not a […]

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End of the Year Recap – a Time to Reflect

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As 2011 comes to an end, I want to thank everyone who has taken the time from their busy lives to help make Keep Up With the Web a place where we can all learn from each other. I truly appreciate the conversations that we’ve had and I look forward to continuing to help each other […]

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Could Your Business Survive if Something Happened to You?

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Are you a business owner or entrepreneur? Do you have a business plan? Have you documented your processes and procedures? How about backups and a disaster recovery plan? Even if you’re a one-person shop operating out of a home office, these are issues that anyone who is running a business (either brick and mortar or […]

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3 Steps to Develop a Branding Strategy for Social Media

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When you’re on social networking sites or commenting on blogs, do you recognize bloggers that you know? Do you see familiar faces? Are there people online that you’ve never met, yet you feel you know them? If you see someone’s Twitter name or user ID, does their real name immediately pop into your head? If […]

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