Are Buyers or Window Shoppers Clicking on Your Pay-Per-Click Ads?

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PPC (pay-per-click)¬†advertising can be a very effective¬†marketing channel for your eCommerce website.¬†When you buy PPC ads, bidding on keywords that indicate buyer-intent is essential to reach people who are ready to buy rather than people who are still in research-mode. You know who your niche target customer is and you already have a list of […]

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