As a marketing strategist with a digital focus, I’ve spent a lot of time analyzing, tweaking, testing, and generally thinking about landing pages. The topic of conversion optimization is one that’s been widely written about and discussed. And yet, I continue to see landing pages from businesses that are falling short in critical—and familiar—ways.
You’ve heard me talk about the 3-second rule before. When someone visits your website, you have about 3 seconds to convince them that they’re in the right place. That’s it. If they searched on baby buggy bumpers and clicked on a link to your site, they better immediately see something about baby buggy bumpers or […]
Your blog is a website. There’s nothing special or magical about it. The same basics for good website design apply. You need to drive traffic to your blog just as you would if you had a website for your business that didn’t include a blog. The main difference is that with a blog, each post […]