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Websites

Less Obvious Landing Page Conversion Killers

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As a marketing strategist with a digital focus, I’ve spent a lot of time analyzing, tweaking, testing, and generally thinking about landing pages. The topic of conversion optimization is one that’s been widely written about and discussed. And yet, I continue to see landing pages from businesses that are falling short in critical—and familiar—ways.

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Websites

Can Someone Tell What Your Website/Blog Is About In 3 Seconds?

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You’ve heard me talk about the 3-second rule before. When someone visits your website, you have about 3 seconds to convince them that they’re in the right place. That’s it. If they searched on baby buggy bumpers and clicked on a link to your site, they better immediately see something about baby buggy bumpers or they’re out of there. If they land on a site and are so overwhelmed by links to Google Adsense ads and affiliate marketing programs, they’re probably out of there too. (I would be.)

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Blogging

Treat Your Blog Posts Like Website Home Pages

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Your blog is a website. There’s nothing special or magical about it. The same basics for good website design apply. You need to drive traffic to your blog just as you would if you had a website for your business that didn’t include a blog. The main difference is that with a blog, each post needs to function as a home page. So, here are 4 simple steps to treating each one of your blog posts as if they were the home page of your site.

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