Any digital marketer will tell you that the average conversion rates they get from websites hovers between 2 to 6% across the board. Of course there are outliers at both ends of the spectrum, however, that’s the ballpark in which most websites operate. So what do the high performing outliers do that sets them apart from the average Joes?
In two words, inbound marketing. A sound inbound marketing strategy can double average conversion rates for websites from 6% to 12%, according to research from HubSpot.