The interaction between webmasters and visitors or readers in a website is often used as a gauge for the quality of a website and its writers or content contributors. The most telling indication of interactivity is the number of comments a website gets for its articles.
Your blog is a website. There’s nothing special or magical about it. The same basics for good website design apply. You need to drive traffic to your blog just as you would if you had a website for your business that didn’t include a blog. The main difference is that with a blog, each post needs to function as a home page. So, here are 4 simple steps to treating each one of your blog posts as if they were the home page of your site.
I was recently approached by a gentleman who was interested in having a website built for him. As we started our initial consultation, I commented that his domain name was somewhat generic for the product that he was building the site for. Upon further discovery, I learned that the site name was intended to cover a broad market that he had long term plans of reaching. One of his goals was to segment his market by the different ways people like to learn. He had no idea how to accomplish this. (Which is why he had come to me in the first place.) So, what did we plan?
Finding products to sell online can be fairly easy. There are countless vendors out there that are looking for people to sell their goods. Problem is that unless you find some way to differentiate yourself, odds are your website is going to get lost amongst thousands of others.
Chances are there are lots of people selling something similar to what you’re selling. Because (and let’s be honest here), if no one else is offering what you’re selling… you either have something totally unique or you may be offering something that there isn’t a demand for (not good). Competition is good. It means that people already know that they either need or want what you’re selling.
In part 1 of this series, I recommended that before you or your website designer begin designing your website, you understand who your target customer is. What type of a website will appeal to them? Should your site have a fun and creative feel or should it look trustworthy and serious? Are you working with an existing brand that you need to integrate your website into or do you have free creative license to design it completely from scratch? Whether you’re building your own site, working with a designer or you simply want to understand what constitutes good design for a website, here are some basic tips:
We’ve all seen poorly designed websites. Some are obviously do-it-yourself attempts and others are honest efforts by someone who’s dabbled in a little code. Still others are built using free website builders that are offered by website hosting companies or built using a website template.
Whether you’re starting a new business or growing an existing one, you need to know who is going to buy your “stuff”. (Stuff can be a product or a service. It can be something uniquely yours or something you’re selling for someone else.) Who will buy it? Who is your target customer?
As you identify who your target customer is, think about how they will benefit from what you’re selling. Is your customer a consumer or a business? (If you think it’s both, you may want to concentrate on one or the other and then branch out later because they’re 2 different customers and you’ll need different strategies to reach them.) Bottom-line… it’s critical to your success to understand who your customers are and why they would want to buy from you (and not one of the thousands of other businesses on the web).