Prior to the days of the Internet, businesses were very limited by the number of options they had for communicating with their customers, making it difficult to build brand loyalty on a broad scale. But thanks to the ever-evolving technology, the ways in which businesses are able to connect with the customers has changed and […]
Everything we do is either a relationship builder or a relationship destroyer. This is true in our personal lives as well as our businesses. With the advent of the Internet, this is more evident than ever before. Years ago, if we made a mistake or a social faux pas, the repercussions that we had to […]
I was pleasantly surprised last week when I opened up a personalized thank you card from Grasshopper – a company that offers 800#s to small businesses. I had linked to them (using my affiliate link) in my article about online shopping being like a self-check-out lane.
The holiday season is upon us and last minute shoppers are hurriedly rushing through the stores and driving erratically through parking lots. Rather than relaxing and taking a deep breath and spending time with our friends and loved ones, many of us are making lists and stressing out over all of the things that we […]
How can an entrepreneur or small business owner differentiate their product/service from everyone else’s? After you define your niche target customer and identify your marketing message, what else can you do to stand out from the thousands (maybe hundreds of thousands) of websites that are offering a similar product or service? We all know that […]
It’s a question many in business ask themselves: how do salespeople become successful? The answer is that they spend most of their time cultivating meaningful relationships with their clients, providing advice and assistance where possible throughout the buying cycle. Closing the deal is just the natural result of the relationship building process. Here are ten […]
I was commenting on an interesting blog article the other day and I clicked off the little box to be notified by email if someone replies to my comment or if someone adds a new comment. Should be simple right? (I mean I just gave them my name and email address in order to leave […]