Any digital marketer will tell you that the average conversion rates they get from websites hovers between 2 to 6% across the board. Of course there are outliers at both ends of the spectrum, however, that’s the ballpark in which most websites operate. So what do the high performing outliers do that sets them apart […]
Prior to the days of the Internet, businesses were very limited by the number of options they had for communicating with their customers, making it difficult to build brand loyalty on a broad scale. But thanks to the ever-evolving technology, the ways in which businesses are able to connect with the customers has changed and […]
In 2013 a staggering $1.7 trillion dollars will be left in shopping carts. With 2 in 3 desktop users abandoning their carts, there’s a staggering amount of revenue left on the table. If you’re looking to boost your site’s conversion rate, it’s best to focus on optimizations as close to the purchase as possible. Here […]
The holiday season is here and shoppers want modern point-of-sale technology to speed them through the showroom and the checkout lines. Are retailers and small businesses living up to customer expectations?
The holiday season is a great time to sell products and services. According to a survey conducted by the National Retail Federation, the average person will complete about 39.5% of their holiday shopping online. (up from 38.8% last year). Additionally, Shop.org, (the digital division of NRF), is forecasting that online holiday sales will increase between […]
In part 1 of this article, I covered paid search and comparison shopping engines. Now that we’ve conquered the pay-per-click universe, let’s move on to the owned or earned forms of marketing an eCommerce site: SEO and social media!
I can’t tell you how frequently I hear things like “I can’t afford pay-per-click” or “Social media doesn’t work.” These business owners have done some light experimentation with the channel and formed an opinion that is now used as a blanket for all forms of pay-per-click or social media. What I wanted to cover in […]
The term “SEO” may sound foreign to many startup merchants, but understanding what it is and how it works can make your e-commerce business boom. Short for search engine optimization, SEO helps your website rank higher in search engine results, get more visitors, and ultimately boost your revenue.