Are you a blogger? If you are, are you using your blog to build awareness and drive traffic to a website for an existing business or is your blog your business? Or do you simply blog as a hobby? What fascinates me lately is the number of people who start blogging in hopes of making a living solely through blogging. How do they intend on doing this? Is their blog designed to promote a product or service? Is the product or service their own or someone else’s? Is the plan to make money through Google AdSense, affiliate programs or multi-level marketing? So my question is … “Is your blog your business or do you blog to promote your business?”
Whether you’re doing business online, in-person or both, what you do both professionally and personally is a reflection on your business. I remember growing up, that there were certain kids in the neighborhood that my parents would not let us play with. We always thought it was totally unfair and that our parents were prejudiced (not sure if we were old enough to even understand what that meant). I remember my grandmother saying something about “guilt by association”. Being the rules-person that I am, I listened but it wasn’t until I was an adult with children of my own that I started to truly understand. Then I became a business owner and other small business owners and entrepreneurs were telling me that everything you do is either a relationship builder or a relationship destroyer. That’s when it started hitting home and I started paying attention.
There’s an African proverb that says “It takes a village to raise a child”. What does it take for an entrepreneur or small business owner to successfully raise an idea into a profitable business? In a previous post, “How Do Entrepreneurs and Sole Proprietors Juggle All Those Balls?”, I wrote about dealing with all of the different aspects of a business including technology, marketing, sales and finance – on top of your core business. Ideally, you have a budget and can hire professionals. But what if you’re an “accidental entrepreneur” (Thanks to Jeannette Paladino for coining that term.) and you find yourself suddenly out of work . . . or maybe you’re looking for a way to earn extra income but you don’t have money to invest? What if you’re just testing the waters to see if there’s an interest in a product that you make or you want to see if you can make money through affiliate programs or Google AdSense advertising? How can you find people who are willing to help you when you can’t afford to pay them?