Can Someone Tell What Your Website/Blog Is About In 3 Seconds?

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You’ve heard me talk about the 3-second rule before. When someone visits your website, you have about 3 seconds to convince them that they’re in the right place. That’s it. If they searched on baby buggy bumpers and clicked on a link to your site, they better immediately see something about baby buggy bumpers or […]

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Can You Run Pay-Per-Click Ads Without Breaking the Piggy Bank?

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The original title for this post was going to be “Is Pay-Per-Click Advertising an Option if You Have a Zero Marketing Budget?” but let’s face it. . .  if you really have a zero marketing budget, it may be time to sit back and look at your overall business plan. Is it time to switch […]

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