Are You Using Google AdWords for Pay Per Click Advertising?

Share Button

I’ve written several articles in the past touting how effective PPC (pay-per-click) advertising can be. On the other hand, it can also be a huge money waster. As in anything, there’s a learning curve involved and it’s very easy to waste a lot of money quickly. The key is to approach it strategically. I recently […]

Share Button

4 Tips to Creating Successful Google AdWord Pay Per Click PPC Ads

Share Button

Pay-Per-Click advertising (PPC) can be a very effective marketing tool when used skillfully and wisely. Recently, I posted a series of three articles explaining how you can run PPC ads on a budget, target your ads using keyword phrases based on buyer-intent and creating a landing-page or micro-site for a targeted Pay-Per-Click ad.  This article […]

Share Button

Are People Clicking on Your Pay-Per-Click Ads and Leaving?

Share Button

What is a landing page and who ever heard of a microsite? Well, if you’re running Pay-Per-Click (PPC) advertising or are about to, you should be able to answer those questions. One of the advantages of running PPC ads is that you can target your ads to specific customers. You can select the geographic area […]

Share Button

Can You Run Pay-Per-Click Ads Without Breaking the Piggy Bank?

Share Button

The original title for this post was going to be “Is Pay-Per-Click Advertising an Option if You Have a Zero Marketing Budget?” but let’s face it. . .  if you really have a zero marketing budget, it may be time to sit back and look at your overall business plan. Is it time to switch […]

Share Button