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SEO

Are You Confused about Google’s New Ranking Signal?

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Last week, in my post Are You Ready for the Google Mobile Friendly Algorithm?, I shared resources about Google’s announcement that on April 21st, they plan on including mobile responsiveness as a ranking signal. This week, let’s take a closer look at what Google is really trying to achieve here and that is to focus on UX (user experience).

Well, (as I’m sure you know), once Google stated that this change “will have a significant impact in our search results”, the blogosphere went abuzz. Understandably, that sent a lot of us to test our sites using Google’s Mobile Friendly Test. People who were confident that their website looked great on mobile devices suddenly questioned whether they really were.

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SEO

Google Manual Web Spam Action or Algorithm Change?

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Last week, in light of the massive amount of manual web spam actions that Google enacted, I wrote an article that took a closer look at what was behind some of the actions. This week, let’s hear what Matt Cutts has to say about the differences between a Google algorithmic penalty and a Google manual web spam action. What does the Google web spam team consider an unnatural link and what can you do to recover from it?

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