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Blogging Business Strategy Websites

Case Study: Consolidating Multiple Websites Into One

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When I posed the question “Do You Want to Consolidate Multiple Websites?”, I didn’t expect such clear lines to be drawn between people who strongly believe in maintaining separate niche sites and those who themselves are dealing with whether or not to combine WordPress blogs into one main site. While everyone wasn’t in total agreement, most everyone agreed that there can be situations where consolidation is the best route to go.

Was my post controversial? Yes. Not everyone agreed with our strategy. Some readers felt that clearly defined niche sites are the route to go. Other readers were considering the same strategy. The thing is that there isn’t a one-size-fits-all strategy for deciding if you need one website or multiple sites. This week, let’s take a closer look at the thought process behind the decision to merging multiple blogs into a new cohesive brand.

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Friday Finds SEO

How Can You Get Started With SEO? #FridayFinds

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Love it or hate it, organic search traffic is a very effective method of driving free traffic to your website. People search the Internet when they’re researching and buying. It’s a fact. So, what can you do to optimize your website to be search engine friendly while still writing quality content that your visitors will want to read? Last week, in my #FridayFinds series, I focused on new SEO tactics that you can use to help website visitors find your blog in Google’s SERPs (search engine results pages). One of the resources that I cited suggested that we limit the length of our post titles to 55 characters.  In this week’s finds, you’ll learn  SEO tips and tools to either get you started with SEO or help take you to the next level.

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Friday Finds SEO

E-Book Promotion Strategies, Using Hashtags and Google Analytics #FridayFinds

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Are you looking for a marketing strategy for your E-Book? Did you see the viral video about overusing hashtags or would you like to learn more on how to effectively use them? Did you hear about the training that Google is offering on Google Analytics or get a chance to read Kristi Hines’ article on KissMetrics about referral paths (in Google Analytics)? Learn more about all of these in this week’s #FridayFinds series.

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Business Strategy Guest Posts

Why You Should Be Your Own Google Analytics Ninja, and 4 Steps To Do It: Part 2

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Welcome back to our virtual dojo where you can learn how to be a Ninja when it comes to understanding Google analytics! If you read through part one, you’ve already installed the analytics code on your website, established some landmarks, and know a bit more about supermarkets. You have already gathered some great data and now know your best landing pages and how much time people are spending on your site.

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Business Strategy Guest Posts

Why You Should Be Your Own Google Analytics Ninja and 4 Steps To Do It – Part 1

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So, now you’ve made the move. You took a leap of faith and now your company is fully operational on the Internet. The meaning of “operational” may vary according to your business model and your exact product/service, of course. For instance, if you were running a brick-and-mortar supermarket, being operational would mean nothing more than having merchandise, a few staff members and open doors. It would be enough to do business, right?

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Social Media Strategy

Sitizens Online Social Game – My Top Referral Traffic Source

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Ever heard of Sitizens? Up until today, when I looked at my traffic sources in Google Analytics, I had never heard of them. So, imagine my surprise when it turned up as my third source of overall website traffic and my top source of referral traffic! How am I getting a significant amount of traffic from a source that I was completely unaware of and wasn’t a member of?

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Social Media Strategy

Does Twitter Drive Traffic to Your Website Blog?

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Last month, I decided to drastically reduce the amount of time that I spend on Twitter by: not strategically looking for content to share and cutting down on the number of RTs (re-tweets) for my followers.

Instead, I subscribed to more Twitter feeds in my dlvr.it account. That way, I was adding more automatic tweets while spending less time monitoring my Twitter stream and RT’ing.  Well, the month is up and here are the results from my Google Analytics.

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Blogging

Tracking Changes to Your Website Blog and Social Media Strategy

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As a small business owner or entrepreneur, how do you know whether or not a new strategy or tactic is working? If a month from now, you look at your Google Analytics and you see a significant change to your website traffic, will you know the cause? How do we know whether or not a new strategy or tactic is working? Which social media sites should we maintain our presence on? When is it time to cut our losses and stop doing something that isn’t producing the results that we desire?

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Social Networking

The Buzz about Google+ Do You Love it or Hate it?

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By the number of comments on my last post, “Google+ Social Network – Part of Your Business Strategy?”, I can see that love it or hate it, people are talking about Google Plus. Some bloggers are getting passionate about this topic and if you’re on any of the popular social networking sites like Twitter, Facebook or LinkedIn, you can’t avoid seeing post after post about it. What is it about Google+ that has everyone talking?

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Websites

Where Does Your Website Traffic Come From?

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Some of the most important website statistics that you can find in your Google Analytics reports can be found under “traffic sources”.  When you look at your traffic sources overview, you see that Google reports statistics by “Direct Traffic, Referring Sites and “Search Engines”.

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