This week’s post in the weekly “Friday Finds” series highlights: Google Author Rank, Digg’s RSS Reader, Hashtags, Pinterest and Matt Cutts’ answer to the question of whether the use of stock vs. original photography affects Google Page Rank. Do you know the difference between Author Rank and Authorship? Do you have a good substitution for Google Reader? Would you like a resource for finding #hashtags? Should you be more active on Pinterest? Here are some great resources and please feel free to share your thoughts, reactions and ideas in the comment section.
If you follow SEO, you know that it’s a constantly evolving discipline. One of the latest trends in SEO is social media and it is becoming a larger and larger influence on your search engine results. To properly cover how SEO is being influenced by social media, we have to break it up into two parts: Direct and indirect influences. A direct influence would be something that Google actively uses to rank your site or effects how your site is displayed in search engine rankings. An indirect influence would be something that benefits your site, but not directly through Google’s algorithms. Let’s take a look at how to use social to benefit your SEO.
I’m starting out 2013 with a recap post featuring the top six how-to articles that I wrote in 2012 that should help you incorporate SEO and social media into your WordPress blog. Many of you have told me that you have found my how-to posts to be of value. So, you’ll continue to see this type of post pop up on my blog throughout the next year. I also promise to continue sharing things that I learn along the way and I’ll often tie them into how they fit into my strategies. Bottom line, if you have any hopes of either making money by blogging or driving traffic to a website via your blog, you need to treat it as a business. Hopefully, together, we can share ideas and experiences that will help all of us find success in 2013.
Recently, I published a guest post “What Google Authorship Means for SEO” that generated a lot of discussion. Many readers asked how to set up Google Authorship on their own WordPress blog. Some readers weren’t sure if there were benefits to it. Others questioned how to add the rel=author tag to their content. There was a healthy conversation in the comment section and I promised to write a follow-up post to help answer some of the questions.
Much is written about SEO (search engine optimization) and there are many firms that specialize in optimizing websites. There are also some simple steps that you can incorporate into your own website or WordPress blog with very little effort. Steve Hippel may have summed it up best in a guest post that he wrote for my blog: SEO Should Be A Habit Not A Headache. Since I’m often asked what can be done to get your website to rank higher in the search engine results, I’ve put together this short list of articles (from my blog) to help you get started. As always, feel free to interact in the comment section and share your best tips and suggestions too.
This is a guest post by Stuart McHenry.
Staying on top of SEO techniques and methods means you have to pay close attention to Google. The new Google Authorship markup is the new kid in town when it comes to on-site optimization. Google Authorship connects all of the articles you have published on the internet which gives you clout as an author but it does more than that.