Do you feel like I do, that search Engine Optimization (SEO) has always been a bit of a mystery? For years, we’ve been taught that keywords, quality backlinks and “great” content will drive traffic to your site. But Google seems to be constantly changing the rules on us. Now we need to learn more about […]
Some SEO experts are recommending that we seriously consider using both Google and Bing Webmaster Tools to gain valuable insight into the factors that are contributing to our SEO success (or failure.) Both sets of tools include diagnostics such as indexing and crawling. Recently, (November 2013), Bing introduced “Connected Pages” to help you glean valuable […]
Last week, I published the guest post Managing the Reputation of Your Business by Kevin Anderson. One of Kevin’s recommendation is to brand yourself in addition to branding your business. Some of his suggestions are guest blogging and participating on social media sites. I agree that participating on social media sites and commenting on blogs […]
This week’s #FridayFinds showcases 11 website redesigns that are sure to inspire you, a Matt Cutts’ video on linking, common mistakes made on Google+ and highlights of an interview with Dan Roth, executive editor of LinkedIn. I’ve also included a link to a free virtual presentation from PRWeek.com showcasing presentations from Pizza Hut, General Motors […]
This week’s “Friday Finds” highlights Matt Cutts’ recent announcement that Google will soon be releasing Penguin 2.0. In his video, Matt talks about Google looking closer at advertorials that violate Google’s quality guidelines. He also talks about new algorithm changes that attempt to detect links to “authority” sites and rank them higher in the SERPs. […]
Staying on top of SEO techniques and methods means you have to pay close attention to Google. The new Google Authorship markup is the new kid in town when it comes to on-site optimization. Google Authorship connects all of the articles you have published on the internet which gives you clout as an author but it does more than that.
Google created a bit of a media frenzy when they first launched Google+. They limited the number of invitations that they sent out. They also limited the amount of bandwidth that they made available. Getting an invitation wasn’t a guarantee that you’d be able to actually get in immediately. (I had images of trying to […]