In 2013 a staggering $1.7 trillion dollars will be left in shopping carts. With 2 in 3 desktop users abandoning their carts, there’s a staggering amount of revenue left on the table. If you’re looking to boost your site’s conversion rate, it’s best to focus on optimizations as close to the purchase as possible. Here are a few tips to help streamline your checkout process (or any conversion funnel):
This week’s #FridayFinds focuses on the importance of creating the ideal online customer experience. What is important to your customers? This article highlights some of the statistics gathered in a LivePerson.com survey of nearly 6,000 consumers. Also featured, is an article on TheRealTimeReport.com that discusses live chat software with a focus on Chatwing. My last fun find showcases 40 minimalistic logo designs that could get you thinking differently about how effectively a simple logo can communicate a brand.