I can’t tell you how frequently I hear things like “I can’t afford pay-per-click” or “Social media doesn’t work.” These business owners have done some light experimentation with the channel and formed an opinion that is now used as a blanket for all forms of pay-per-click or social media. What I wanted to cover in this article is not just that each of these channels have viable marketing merit to them, but a little bit of how to make that channel work for you.
More important than the list of tips I give throughout the article is the thought process I’ll try to describe for each channel. Marketing is not following a list of tips, it is learning a thought process that allows you to analyze and adapt. So, without further adieu, let’s analyze and adapt!