Are you looking for a marketing strategy for your E-Book? Did you see the viral video about overusing hashtags or would you like to learn more on how to effectively use them? Did you hear about the training that Google is offering on Google Analytics or get a chance to read Kristi Hines’ article on KissMetrics about referral paths (in Google Analytics)? Learn more about all of these in this week’s #FridayFinds series.
Marketing is based on four concepts, commonly referred to by the acronym AIDA: First, you need to grab the customers Attention; you then generate their Interest in your product or service by highlighting the benefits it will bring to their lives; following this you create Desire (the “must have” mind-set); finally you motivate customers to take some Action (i.e., make the purchase).