Last week, in light of the massive amount of manual web spam actions that Google enacted, I wrote an article that took a closer look at what was behind some of the actions. This week, let’s hear what Matt Cutts has to say about the differences between a Google algorithmic penalty and a Google manual web spam action. What does the Google web spam team consider an unnatural link and what can you do to recover from it?
Do you know how to exploit the landing pages search function of Google’s keyword planner tool? Did you know that using underscores in the URLs of your website pages (for example blog posts) could potentially be costing you search traffic? Interested in learning ways to drive traffic to your website that don’t involve SEO (Search Engine Optimization)? Find the answers to these three questions in this week’s #FridayFinds.
Over the past year, Matt Cutts (head of Google’s Webspam team) has been fielding questions about guest blogging and whether or not it hurts or helps with SEO. Well, it’s January 2014 and yesterday Matt Cutts made it very clear (on his blog) that if you’re guest blogging to gain links stop.
What started as a seemingly innocent looking pingback on one of my articles quickly turned into the discovery that someone had violated my copyright! They had stolen my entire article without giving me any credit at all. There was no mention of an author or of my blog. I honestly felt that I had been robbed. A quick search of the Internet presented me with lots of horror stories from other people who have encountered the same problem.
This week’s #FridayFinds showcases 11 website redesigns that are sure to inspire you, a Matt Cutts’ video on linking, common mistakes made on Google+ and highlights of an interview with Dan Roth, executive editor of LinkedIn. I’ve also included a link to a free virtual presentation from PRWeek.com showcasing presentations from Pizza Hut, General Motors and the public relations firm Weber Shandwick.