Tracking and measuring is very important to running a successful business. If you don’t know what you’ve done and when you’ve done it, how else do you know what’s working and not working? For example, if you suddenly see an increase or decrease in sales or leads, will you know what the cause of it is? Was it a particular promotion or a new source of traffic to your website? Was it a traditional marketing strategy or an online strategy? Arming yourself with data can provide the insight that you need to make strategic decisions as well as provide help with normal daily operations.
After you’ve written that amazing content and before you press that “publish” button, every blogger should take a quick assessment of their post and be certain that it’s ready to go. What do I mean by ready to go? I’m referring to tweaking your article for the search engines (things like filling out meta tag data and making sure that any special characters like apostrophes and question marks don’t appear in the URL). I’m also talking about not uploading images that are worthy of printing and framing but instead have been formatted to display efficiently on a computer monitor.
Meta tags are used to embed data into your website page. Examples of this are titles, descriptions, alternate text and keywords. There’s always a healthy debate going on among SEO (search engine optimization) specialists on how important meta tags are to your search rankings (in search engines such as Google, Bing and Yahoo). Bottom line, the general consensus is that meta tag data helps both the search engines and users to determine what your site is about. So, what happens to this data if you change your WordPress theme?