The average website visitor spends about 3 seconds on a web page before they decide whether or not they’re in the right place. Whether they’ve come to your website from a direct link, a search or maybe a pay-per-click ad (PPC), they’re looking for something. They have a need, whether it be something they want to buy, information or maybe they just need a good laugh but they came to your website to find something. Do you have what they’re looking for? Even if you do, will they stay on your website long enough to find out? Website visitors are a little like Arnold Schwarzenegger in “The Terminator”.
Need a blog? Need a website? Why? What are you planning to do with it? Are you selling something? Do you hope to make money through affiliate programs or Google AdSense ads? Do you have an existing business and need an online presence? Building a website should be done strategically – (unless you have time and money to “burn”). If you’re serious about your business or being an entrepreneur, you need to think and act strategically.
Some business relationships naturally tend to be more beneficial than others. For example, if you are targeting businesses that cater to the wedding market, it makes sense to develop relationships with people who work in businesses such as event planners, florists and caterers. If you’re a mortgage lender, good contacts for you include realtors and an insurance salesperson. By building business relationships with people who share the same niche target customer that you do, you are forming what is commonly referred to as a contact sphere. Contact spheres are generally formed by people who are in compatible but non-competitive professions. As you get to know each other and develop trust, you can refer business to each other and help each other to be successful.