The Powerful WordPress Text Widget

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Add functionality to your WordPress website using text widgets and the widget logic plugin. Embed a different YouTube video on each page of your website.

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Utilizing Social Media to Build Brand Awareness and Authority

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Building brand awareness, trust and authority is important to bloggers, entrepreneurs and businesses. Whether you’re selling products or services, people do business with (and buy from) people who have their trust. Do you use social media to  build awareness, trust and authority?  Do you advertise? Do you run PPC (pay-per-click) advertising campaigns? Are you active on social […]

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Can Someone Tell What Your Website/Blog Is About In 3 Seconds?

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You’ve heard me talk about the 3-second rule before. When someone visits your website, you have about 3 seconds to convince them that they’re in the right place. That’s it. If they searched on baby buggy bumpers and clicked on a link to your site, they better immediately see something about baby buggy bumpers or […]

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Community Building and Having an Online Support System

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The last few weeks have been rather interesting filled with the usual challenges and information overload that most of us who are self-employed have to deal with. I’ve needed support, provided help and garnered an enormous amount of information along the way. Throughout it all, I’ve managed to find solutions on my own and through […]

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Want Ideas to Promote a Niche Ecommerce Site With A Blog?

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This week someone left a comment about wanting to add a blog to an ecommerce site. He recognized that it would be a great way to help drive traffic to his website but he didn’t know what to blog about. His perception was that “it is so hard to build a blog for niche ecommerce […]

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Can One Website Meet the Needs of Multiple Niche Target Markets?

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I was recently approached by a gentleman who was interested in having a website built for him. As we started our initial consultation, I commented that his domain name was somewhat generic for the product that he was building the site for. Upon further discovery, I learned that the site name was intended to cover […]

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Guest Post: 5 Tips for Juggling Blogging and Office Work by James Adams

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The popularity of blogging is increasing every day, as more and more people realize that it has a powerful earning potential and also allows them to express themselves to a large audience. However, it can be difficult to begin a blog when you’re already balancing work, family, and other life commitments. How do you find […]

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Are People Clicking on Your Pay-Per-Click Ads and Leaving?

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What is a landing page and who ever heard of a microsite? Well, if you’re running Pay-Per-Click (PPC) advertising or are about to, you should be able to answer those questions. One of the advantages of running PPC ads is that you can target your ads to specific customers. You can select the geographic area […]

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Are Buyers or Window Shoppers Clicking on Your Pay-Per-Click Ads?

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PPC (pay-per-click) advertising can be a very effective marketing channel for your eCommerce website. When you buy PPC ads, bidding on keywords that indicate buyer-intent is essential to reach people who are ready to buy rather than people who are still in research-mode. You know who your niche target customer is and you already have a list of […]

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How Do Entrepreneurs and Sole Proprietors Juggle All Those Balls?

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Are you the sole proprietor of a business? Are you a 1-person shop? Whether you’re trying to make a living online, supplement your income or build a nest egg, more and more people these days are looking to the Internet as a way to make money. Every day hundreds (maybe hundreds-of-thousands) of websites and blogs are […]

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