Have you ever launched a website, new product or a service and not known how to start driving traffic to your website? It’s virtually impossible to establish a meaningful presence on all of the major social networking sites. The old adage, “You can’t be all things to all men” is true. It’s important to have a social media strategy that works for you. What we need to do is focus on where our target customers are and establish our presence there.
WordPress is not just for blogs any more. It is a powerful CMS (Content Management System) that be used to build websites. My question to you today is: “Should the home page of your website be a blog?”
Those of us who are serious about our businesses have some sorts of plans. Whether it’s a formal business plan or notes written on a cocktail napkin, there’s an idea behind it. As our plans evolve and we start developing our strategy, we identify our niche target customer. Who’s going to buy our product or service? What are the benefits to them?