Once upon a time, all that a business had to do was to produce. Customers were called “consumers” then. Today, that term just won’t apply. No one consumes anything. Before customers patronize, they wield a huge list of expectations that businesses have to match up to.
Online marketing has turned out to be the most talked-about trend in the online community. Indeed, there’s just so many ideas out there that you can pick up and use in your marketing campaigns. But the question is, are you really sure that you’ll get a profound impact that will boost your business?
Social networking is all about connecting and building a community. To me, it’s really no different from socializing in “real life”. Sure, it may be a little more difficult because you can’t hear the person’s tone of voice or see the twinkle in their eye that lets you know they’re kidding but it still is a matter of getting to know each other, building trust and establishing meaningful and hopefully mutually beneficial relationships.