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Business Strategy

How To Manage Your Online Reputation Across Different Languages

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Considering only 27% of netizens speak English (and the vast majority of those speak it as a second language), taking your brand global is a very wise move. There’s a huge multilingual market out there waiting for brands that speak directly to them. In fact, 85% of internet users say that they are more likely to purchase something if the product information is in their mother-tongue (Common Sense Advisory).

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