Plugins are programs (written in the PHP scripting language) that can add additional functionality to your WordPress website. Some plugins perform functions such as backups, caching and security. Others add special features like forms, image galleries, displaying related posts etc. Since plugins are basically a way of adding more code to your site, it’s understandable […]
As a marketing strategist with a digital focus, I’ve spent a lot of time analyzing, tweaking, testing, and generally thinking about landing pages. The topic of conversion optimization is one that’s been widely written about and discussed. And yet, I continue to see landing pages from businesses that are falling short in critical—and familiar—ways.