The average website visitor spends about 3 seconds on a web page before they decide whether or not they’re in the right place. Whether they’ve come to your website from a direct link, a search or maybe a pay-per-click ad (PPC), they’re looking for something. They have a need, whether it be something they want to buy, information or maybe they just need a good laugh but they came to your website to find something. Do you have what they’re looking for? Even if you do, will they stay on your website long enough to find out? Website visitors are a little like Arnold Schwarzenegger in “The Terminator”.
Last week, I received a phone call from a reporter for the Harrisburg Pennsylvania newspaper, The Patriot-News. He was looking for an “expert” on using online petitions to impact change on big business and he wanted to interview me. My first thought was how did he find me and my second thought was that I had just published my blog post “What Impact does Social Media Have on Businesses?” Hmmmm…. I must have optimized that post well.