Hashtags, Social Media, Conversion Rate Optimization #FridayFinds

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This week’s #FridayFinds introduces a viral video on the use (or should I say overuse) of #hashtags. I’ve also included a link to a study on the effect of using hashtags on Facebook. Did you know that using hashtags in your Facebook posts could actually decrease engagement? I’ve also shared a link to a great article […]

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Pinterest, Amazon Collections, Twitter Vine and Instagram #FridayFinds

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Are you using images and video to promote your products? Most e-commerce merchants are aware of Pinterest but have you heard of Amazon Collections? Do you know what a Pinterest “rich” pin is? How can you use a 6-second Twitter Vine video or a 15- second Instagram video to communicate your brand? Check out this […]

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Friday Finds – Google Author Rank, Digg’s RSS Reader, Hashtags & Pinterest

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This week’s post in the weekly “Friday Finds” series highlights: Google Author Rank, Digg’s RSS Reader, Hashtags, Pinterest and Matt Cutts’ answer to the question of whether the use of stock vs. original photography affects Google Page Rank. Do you know the difference between Author Rank and Authorship? Do you have a good substitution for […]

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Piquing Interest with Pinterest: Selling your Small Business

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Pinterest has been a hot topic lately, and with social media outlets skyrocketing, small businesses owners have begun looking into utilizing the Pinterest platform to increase profitability and drive traffic back to their sites. These same tactics can be employed by small business owners looking to sell their businesses, though there are a few things […]

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