Knowing who your customer is and how your product or service meets their needs is absolutely critical to being successful in any business. (There’s really no way to get around this.) You need a focused marketing strategy and you cannot do this unless you know who your niche target customer is. Blogging is a great way to drive traffic to your website and to engage your current and potential customers. So, how do you find new topics to write about that will make your readers come back for more?