Are You Ready for Business Black Friday Weekend and Cyber Monday?

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The holiday season is a great time to sell products and services. According to a survey conducted by the National Retail Federation, the average person will complete about 39.5% of their holiday shopping online. (up from 38.8% last year). Additionally, Shop.org, (the digital division of NRF), is forecasting that online holiday sales will increase between […]

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4 eCommerce Marketing Channels You Should Use – Part 1

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I can’t tell you how frequently I hear things like “I can’t afford pay-per-click” or “Social media doesn’t work.”  These business owners have done some light experimentation with the channel and formed an opinion that is now used as a blanket for all forms of pay-per-click or social media.  What I wanted to cover in […]

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Are You Using Google AdWords for Pay Per Click Advertising?

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I’ve written several articles in the past touting how effective PPC (pay-per-click) advertising can be. On the other hand, it can also be a huge money waster. As in anything, there’s a learning curve involved and it’s very easy to waste a lot of money quickly. The key is to approach it strategically. I recently […]

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4 Tips to Creating Successful Google AdWord Pay Per Click PPC Ads

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Pay-Per-Click advertising (PPC) can be a very effective marketing tool when used skillfully and wisely. Recently, I posted a series of three articles explaining how you can run PPC ads on a budget, target your ads using keyword phrases based on buyer-intent and creating a landing-page or micro-site for a targeted Pay-Per-Click ad.  This article […]

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Are People Clicking on Your Pay-Per-Click Ads and Leaving?

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What is a landing page and who ever heard of a microsite? Well, if you’re running Pay-Per-Click (PPC) advertising or are about to, you should be able to answer those questions. One of the advantages of running PPC ads is that you can target your ads to specific customers. You can select the geographic area […]

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Can You Run Pay-Per-Click Ads Without Breaking the Piggy Bank?

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The original title for this post was going to be “Is Pay-Per-Click Advertising an Option if You Have a Zero Marketing Budget?” but let’s face it. . .  if you really have a zero marketing budget, it may be time to sit back and look at your overall business plan. Is it time to switch […]

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