Whether you’re doing business online, in-person or both, what you do both professionally and personally is a reflection on your business. I remember growing up, that there were certain kids in the neighborhood that my parents would not let us play with. We always thought it was totally unfair and that our parents were prejudiced (not sure if we were old enough to even understand what that meant). I remember my grandmother saying something about “guilt by association”. Being the rules-person that I am, I listened but it wasn’t until I was an adult with children of my own that I started to truly understand. Then I became a business owner and other small business owners and entrepreneurs were telling me that everything you do is either a relationship builder or a relationship destroyer. That’s when it started hitting home and I started paying attention.