What Is Your Response to Google’s Mobile Friendly Update? #FridayFinds

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We’re less than a week away from Google’s April 21st date to have our sites mobile-friendly. Hopefully, by now, your site already passes Google’s test, you’re implementing a plan to meet the deadline, or you have come to the conclusion that you’ll be okay if your website is not returned in the SERPs (search engine […]

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Are You Ready for the Google Mobile Friendly Algorithm?

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Chances are, you’ve already heard that Google has announced a new algorithm update that will include “mobile friendliness” as a ranking factor. The expected “date” for this algorithm will be April 21, 2015. So what does that mean to you and me? Is the solution to use a responsive WordPress theme? Will a WordPress plugin […]

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Does SEO (Search Engine Optimization) Confuse You? #FridayFinds

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Wouldn’t it be nice if we could just write content for our blogs and websites and not worry about SEO? Is SEO even important in 2015? What if you don’t do anything special about optimizing your content for the search engines? What if you just write? Sure, your content may or may not show up […]

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How Can You Get Started With SEO? #FridayFinds

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Love it or hate it, organic search traffic is a very effective method of driving free traffic to your website. People search the Internet when they’re researching and buying. It’s a fact. So, what can you do to optimize your website to be search engine friendly while still writing quality content that your visitors will […]

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3 Things You May Not Know About Google and SEO – #FridayFinds

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Do you know how to exploit the landing pages search function of Google’s keyword planner tool? Did you know that using underscores in the URLs of your website pages (for example blog posts) could potentially be costing you search traffic? Interested in learning ways to drive traffic to your website that don’t involve SEO (Search […]

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4 eCommerce Marketing Channels You Should Use – Part 2

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In part 1 of this article, I covered paid search and comparison shopping engines.  Now that we’ve conquered the pay-per-click universe, let’s move on to the owned or earned forms of marketing an eCommerce site: SEO and social media!

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Is Organic Search Traffic from Google Important to You?

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Search Engine Optimization (SEO) can seem complicated and it can be overwhelming.  If you don’t have the resources to hire a technical SEO specialist, do you have any chance of your website being returned in the organic search results? Should you even try to optimize your site for SEO or should you rely on providing […]

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SEO Gets Social | How to Use Social to Get More out of Search

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If you follow SEO, you know that it’s a constantly evolving discipline.  One of the latest trends in SEO is social media and it is becoming a larger and larger influence on your search engine results. To properly cover how SEO is being influenced by social media, we have to break it up into two […]

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The Ultimate Guide to Generating Backlinks – Part 1

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Whether you own a non-profit organization, e-commerce business, or simply an informational blog, search engine optimization (SEO) will play a vital role in the success of your website. There are several elements involved in SEO, but one key element many people need help with is backlinking. The Ultimate Guide to Generating Backlinks, Part 1 explains […]

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How To Set up Google Authorship & the Rel=Author Tag

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Recently, I published a guest post “What Google Authorship Means for SEO” that generated a lot of discussion. Many readers asked how to set up Google Authorship on their own WordPress blog. Some readers weren’t sure if there were benefits to it. Others questioned how to add the rel=author tag to their content. There was […]

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