Much is written about SEO (search engine optimization) and there are many firms that specialize in optimizing websites. There are also some simple steps that you can incorporate into your own website or WordPress blog with very little effort. Steve Hippel may have summed it up best in a guest post that he wrote for my blog: SEO Should Be A Habit Not A Headache. Since I’m often asked what can be done to get your website to rank higher in the search engine results, I’ve put together this short list of articles (from my blog) to help you get started. As always, feel free to interact in the comment section and share your best tips and suggestions too.
This is a guest post by Stuart McHenry.
Staying on top of SEO techniques and methods means you have to pay close attention to Google. The new Google Authorship markup is the new kid in town when it comes to on-site optimization. Google Authorship connects all of the articles you have published on the internet which gives you clout as an author but it does more than that.
I think it’s fair to say that many bloggers don’t bother so much about SEO. I don’t blame people for not wanting to learn this ever changing and pretty complicated subject. I mean, why would you want ongoing targeted traffic that’s much more likely to bring paying customers?
The term “SEO” may sound foreign to many startup merchants, but understanding what it is and how it works can make your e-commerce business boom. Short for search engine optimization, SEO helps your website rank higher in search engine results, get more visitors, and ultimately boost your revenue.
Lately, I’ve noticed that a lot of people are referring to themselves as “marketers”. This term is showing up all the time in tweets, blog posts, comments and in social media profiles. Whereas I used to read a lot about “marketing”, the trend these days seems to be to use the term marketers. Have you noticed it? Have you wondered what the buzz is all about?
Last week, I received a phone call from a reporter for the Harrisburg Pennsylvania newspaper, The Patriot-News. He was looking for an “expert” on using online petitions to impact change on big business and he wanted to interview me. My first thought was how did he find me and my second thought was that I had just published my blog post “What Impact does Social Media Have on Businesses?” Hmmmm…. I must have optimized that post well.
There’s lots of information about SEO (Search Engine Optimization) available and there are many SEO professionals and companies that you can hire. There are also some very basic steps that you can take on your own. It starts with knowing who your target customer/client is and how they search for you online.
If you want your business website to flourish, at some stage you will probably get involved in search engine optimization. Also known by its acronym, SEO, search engine optimization involves strategies to attract the attention of search engines. These include using keywords, building up back links and posting fresh, relevant, unique and high-quality content. All of these things are simple but not easy. They take time and effort. This leads people to try and find short-cuts. With all the SEO strategies and tactics available, there are a number of things you need to stay away from completely.