With all the Google manual web spam actions and algorithmic penalties that have been going on in the past year, some bloggers are starting to shy away from SEO. After all, it’s very difficult for the layman to know what they should and should not be doing. Bloggers who seemed to be playing by the rules were suddenly hit by algorithm changes or (worse yet) slapped with manual web spam actions and de-indexed by Google. Many of us, (especially those of us who have either allowed do-follow CommentLuv links on our blog or left URLs on CommentLuv enabled sites) have been scrutinizing our sites for links that Google could deem “unnatural”. This week, in #FridayFinds, let’s take a look at some of the signals that Google looks for, how SEO tactics are changing, the changes to how post titles display in the SERPs and a sneak peek at Chrome Canary.
This week’s “Friday Finds” highlights Matt Cutts’ recent announcement that Google will soon be releasing Penguin 2.0. In his video, Matt talks about Google looking closer at advertorials that violate Google’s quality guidelines. He also talks about new algorithm changes that attempt to detect links to “authority” sites and rank them higher in the SERPs. Another article that you may find interesting addresses speculation (among some SEO experts) that Google+ may come into play when it comes to detecting authority.