Over the past year, Matt Cutts (head of Google’s Webspam team) has been fielding questions about guest blogging and whether or not it hurts or helps with SEO. Well, it’s January 2014 and yesterday Matt Cutts made it very clear (on his blog) that if you’re guest blogging to gain links stop.
Some SEO experts are recommending that we seriously consider using both Google and Bing Webmaster Tools to gain valuable insight into the factors that are contributing to our SEO success (or failure.) Both sets of tools include diagnostics such as indexing and crawling. Recently, (November 2013), Bing introduced “Connected Pages” to help you glean valuable […]
Were you impacted by Google Hummingbird (the most recent algorithm changes)? What exactly is Hummingbird and how do you know for sure if any of Google’s SEO updates affected you? Check out this week’s #FridayFinds for a short synopsis and links to more in-depth articles that can help you better understand the most recent Google […]
In part 1 of this article, I covered paid search and comparison shopping engines. Now that we’ve conquered the pay-per-click universe, let’s move on to the owned or earned forms of marketing an eCommerce site: SEO and social media!
Did you hear about the recent motion that Google filed in the U.S. District Court regarding the privacy (or lack thereof) of Gmail? Have you noticed links in your Facebook News Feed that are accompanied by a “like” button? Are you interested in a handy glossary that explains some of the most widely used SEO […]
This post is part of the weekly series, Friday Finds, featuring news that deserves a closer look. Today’s finds focus on installing the Google+ Commenting system on your WordPress blog. Some well-known bloggers have been addressing this issue recently and it’s a topic that deserves our attention. Let’s take a look at 3 articles that […]
Today’s article in the weekly series #FridayFinds brings you multi-media Twitter cards, some social networking sites that you may be unaware of, an informative infographic on SEO and an introduction to reblogging on Triberr. It will be interesting to hear how many of you are on these sites, use Twitter cards and reblog on Triberr.
According to Google Webmaster Tools, keyword stuffing is defined as “the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results”. They go on to say that it “results in a negative user experience, and can harm your site’s ranking”. So, how can we […]
Search Engine Optimization (SEO) can seem complicated and it can be overwhelming. If you don’t have the resources to hire a technical SEO specialist, do you have any chance of your website being returned in the organic search results? Should you even try to optimize your site for SEO or should you rely on providing […]
Tracking and measuring is very important to running a successful business. If you don’t know what you’ve done and when you’ve done it, how else do you know what’s working and not working? For example, if you suddenly see an increase or decrease in sales or leads, will you know what the cause of it […]