Search Engine Optimization (SEO) can seem complicated and it can be overwhelming. If you don’t have the resources to hire a technical SEO specialist, do you have any chance of your website being returned in the organic search results? Should you even try to optimize your site for SEO or should you rely on providing […]
A Fan Gate is essentially a filtering tool to ensure that different content is visible to different users, depending upon whether they have Liked a Page or not. In fact, the name itself is suggestive of the function. It is a barrier, to go beyond which, a user has to fulfill some criterion; in this case, […]
If you follow SEO, you know that it’s a constantly evolving discipline. One of the latest trends in SEO is social media and it is becoming a larger and larger influence on your search engine results. To properly cover how SEO is being influenced by social media, we have to break it up into two […]
I’m starting out 2013 with a recap post featuring the top six how-to articles that I wrote in 2012 that should help you incorporate SEO and social media into your WordPress blog. Many of you have told me that you have found my how-to posts to be of value. So, you’ll continue to see this […]
Pinterest has been a hot topic lately, and with social media outlets skyrocketing, small businesses owners have begun looking into utilizing the Pinterest platform to increase profitability and drive traffic back to their sites. These same tactics can be employed by small business owners looking to sell their businesses, though there are a few things […]
This is a guest post by Steven Papas. People will always pay more in time to be entertained. The entertainment feature of social networking sites is in those fun words and creative pictures. Playing by this rule has pushed many businesses and brands to the limelight. Why write about your environment, what you saw on […]
Recently I started a discussion called “The Ten Do’s of Using Twitter To Promote Your Business” on the LinkedIn group, “Business Knowledge Share — powered by American Express”. My 4th tip is to be consistent about your social media presence. I talk about creating your Gravatar and registering the same username across all social media […]
Have you ever launched a website, new product or a service and not known how to start driving traffic to your website? It’s virtually impossible to establish a meaningful presence on all of the major social networking sites. The old adage, “You can’t be all things to all men” is true. It’s important to have […]
Building your brand online can help you be one of the first people/businesses that comes to mind when someone is looking for your product or service. In the small town that I live in, there’s a woman who drives a truck around selling fresh produce. She’s known as the “fruit lady”. She is a walking/driving advertisement […]
Last week, I received a phone call from a reporter for the Harrisburg Pennsylvania newspaper, The Patriot-News. He was looking for an “expert” on using online petitions to impact change on big business and he wanted to interview me. My first thought was how did he find me and my second thought was that I […]
